The Harris Poll, AARP Research, February 2020
She’s the Difference is AARP’s research project that’s exploring the priorities and concerns of women age 50 and over — a critical voting demographic — during this pivotal 2020 election year.
Women ages 50 and older are having an increasingly significant impact on elections for three reasons:
- They vote. Nearly 37 million women voters over 50 cast a ballot in the 2018 midterms — that’s 30% of all Americans who showed up at the polls, according to the U.S. Census Bureau’s Current Population Survey’s Voting and Registration Supplement. They plan on voting in 2020, too. The first poll in the She’s the Difference series found that over 9 out of 10 (95%) women 50 and over plan to vote this year.
- They’re influential. An AARP survey showed that the support of older female voters was a major driver in the ability of Democrats to retake control of the U.S. House of Representatives in the 2018 midterm elections.
- They’re persuadable. Older women aren’t a monolith, and they’re not a lock for either party. Some are Republican base voters, some are Democratic base voters — but a lot are undecided swing voters. In partnership with The Harris Poll, AARP is sharing findings regularly throughout the 2020 election cycle.
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