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The Longevity Economy® Outlook 2026
How older adults fuel growth, innovation and stronger communities
Aging has become one of the central drivers of U.S. economic activity. Adults age 50 and over are rapidly expanding in numbers, with an impact that extends well beyond their own generation. Many are not only living longer but also remain active as workers, consumers, taxpayers, volunteers and caregivers. Their contributions, which already support a large share of economic output and employment, are only projected to expand.
Looking ahead, the future trajectory of growth, labor markets and consumption in the U.S. will depend on how effectively the economy integrates older adults. Much of the private sector has yet to adjust to this shift, treating older consumers as a niche segment rather than the largest and fastest-growing economic constituency in the country.
The Longevity Economy® Outlook 2026 explores the wide-ranging impacts of the 50-plus population in the U.S. In 2024, adults age 50-plus accounted for 43% of U.S. GDP—$12.5 trillion—enough to rank as the world’s third-largest economy, projected to nearly double by 2060.
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