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You’ve probably heard of Dry January. This year, instead of giving up wine or happy-hour cocktails, I decided to try something that felt equally challenging — and possibly more painful. I committed to paying for everything with cash for the entire month of January.
The idea came to me during the holiday season, when I began to notice how effortless spending has become. Between credit cards, mobile wallets and payment apps like Venmo and Cash App, purchasing is like a sport that requires no training whatsoever. Need coffee? Just tap. Groceries? One swipe. Random Instagram gadgets and skin care products at 11:47 p.m.? Done before I can even talk myself out of them.
A growing pool of research suggests that convenience has quietly changed how we shop. For example, studies in consumer psychology show that people tend to spend more when using credit cards or digital payments than when paying with cash.
“The physical act of holding and handing over cash creates a stronger sense of psychological ownership than using digital cards or third-party mobile payments,” says Jashim Khan, an associate professor and director of international business management at the University of Surrey in England whose research examines the psychology of holding and exchanging hard currency.
Khan says the act of handling cash makes spending money feel more real and emotionally significant, often leading to more deliberate purchasing decisions.
That idea intrigued me. So, on Jan. 1, I withdrew $300 from an ATM to get started. I then tucked my three credit cards and one debit card into a drawer, bade Apple Pay and Venmo a temporary farewell, and committed to paying for everything, from groceries and ice cream to morning coffee and manicures, the old-fashioned way: with bills and coins.
What transpired over the next 31 days was part financial reset, part sociological experiment and part nostalgia tour through a primarily cashless world. Here are seven lessons I took away from my tap- and swipe-free January.
Lesson 1: You need a cash withdrawal strategy (and possibly a charm offensive)
Living strictly on cash requires some advance planning. Unlike digital and credit card payments, where my bank account feels bottomless until the monthly statement arrives, cash forces me to confront my budget with each trip to the nearest ATM.
I quickly discovered another reality: Out-of-network ATMs can be expensive. In 2025, the average ATM fee hit $4.86, according to Bankrate’s Checking Account and ATM Fee study. (This consists of a surcharge levied by ATM-operating banks, plus a fee from your bank for using an ATM outside its network.) When I needed cash in a pinch and wasn’t able to access one of my bank’s ATMs, I could feel those fees chip away at my hard-earned savings.
Then there’s the issue of denominations. When withdrawing a large sum of money, many bank ATMs, including those from Chase, Wells Fargo and Bank of America, dispense $100 bills in addition to the usual $20s. They often let you choose which bills you want, but when I was in a hurry I skipped this step and ended up with one or more Benjamins, which are surprisingly hard to spend. Many small businesses either can’t break them or simply won’t. Others hold them up to a light or run them through a machine to check whether they’re real — an act that spiked my cortisol with every transaction.
At one point I walked into a neighborhood bank branch hoping to exchange a $100 bill I’d just gotten from an ATM on the premises for smaller bills. The teller informed me she could only do that if I had an account there. Determined, I remained cheerful and made a point of complimenting her sweater. After a pause, she relented.
“Well, OK, just this once … but we’re offering a promotion if you open a checking account,” she said.
I thanked her, stuffed the wad of bills into my wallet and told her I’d think about it.
The moment was amusing — and revealing. Paying with cash often involves real human interaction and, occasionally, persuasion. Digital payments remove those moments entirely.
That friction may benefit consumers, says Cara Macksoud, a certified financial behavior specialist in Winter Park, Florida, and former Wall Street trader. “When it’s digital, you don’t go through the physical motion of taking cash out of a wallet,” she explains. “We’re missing the pain of paying. Every time you spend cash, your stack decreases, and the brain processes that loss.”
Lesson 2: Cash is still legal tender, but some businesses have found loopholes
Before starting this experiment, I assumed that many stores, especially small businesses, had simply stopped accepting cash. I was surprised to learn that several states and municipalities, including New York City, require most retailers to accept it.
The only place I found that outright refused to accept cash was an ice cream franchise. Instead, it offered what’s known as a reverse ATM, where customers insert cash into a machine and receive a prepaid debit card to use at the store. (A Google search revealed that many sporting venues, including Madison Square Garden, are cashless and offer reverse ATMs.)
However, the system has drawbacks. I put $10 on the prepaid debit card, but my ice cream cost just over $7, leaving me with a prepaid card containing a balance that will likely sit forgotten in a drawer.
Macksoud says situations like this illustrate a broader challenge. “As more businesses move away from cash, it becomes harder for consumers who want to spend intentionally,” she says. “It’s like being on a diet and walking into a restaurant where they’re out of salads.”
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