Member Benefit Providers – Member Benefit Providers are providers of licensed products and services, as well as providers of discounts on groceries and meal delivery services and online gift retailers. You can see the list of Member Benefit Providers here.
Personal Information – This includes information that identifies or relates to an identifiable person. Personal Information does not include information that has been anonymized. This includes data such as your name, address, email address, phone number, and data that is linked to such Personal Information, such as demographic data, AARP passwords, payment data, device and usage data, and location data.
Service Providers – Service Providers are vendors, contractors, suppliers, and other unaffiliated entities that provide products and services to AARP, including advertising platforms.
We may collect, use, and share Personal Information in a variety of ways that depend on the purpose for which the Personal Information was collected. Please see the information contained at the links below, sorted based on the type of consumer engaging with AARP:
You have certain rights with regard to how we handle your Personal Information. These rights, and the means to submit a request to exercise each of them, are described below. We will make reasonable attempts to comply with such requests but may refuse requests:
Right to Know / Access Your Personal Information
If you would like to know about the Personal Information we currently have about you, you may do so by logging into your AARP account on AARP.org or the AARP Now app, by visiting the Your Privacy Choices page and submitting a request, or by Contacting Us.
Right to Correct Your Personal Information
If you wish to request changes to certain Personal Information we have collected about you that you believe is not accurate, you may do so by logging into your AARP account on AARP.org or the AARP Now app, by visiting the Your Privacy Choices page and submitting a request, or by Contacting Us.
Right to Opt Out of Sale of Personal Information
If you would like to request that we no longer sell or share your Personal Information to AARP Providers and/or unaffiliated nonprofit organizations, you may do so by visiting the Your Privacy Choices page and submitting a request, or by Contacting Us. If you make such a request, it will not prevent such third parties from using any Personal Information we provided them prior to completing the opt-out process, or any data they have collected directly from you or others.
Right to Opt Out of Sharing for Targeted Advertising
If you would like to request that we no longer share your Personal Information with third parties to assist them in delivering advertising tailored to your interests, including allowing them to track your activity on our site, you may do so by visiting the Your Privacy Choices page and submitting a request, or by Contacting Us. If you make such a request, it will not prevent such third parties from using any Personal Information we provided them prior to completing the opt-out process, or any data they have collected directly from you or others. For more options and information related to behavioral advertising, please see the “Targeted Advertising” section below.
If you would like to request that we delete your Personal Information and communicate your request to our Providers, you may do so by visiting the Your Privacy Choices page and submitting a request, or by Contacting Us. If you make such a request, it will not prevent such third parties from using any Personal Information they have collected directly from you or others. We will make reasonable attempts to comply with such requests where applicable but may refuse requests where we are otherwise legally required to retain the data or where the requests are unreasonably repetitive, require disproportionate technical effort, risk the privacy of others, or are impractical.
Right to Limit Use and Disclosure of Sensitive Personal Information
If you would like to request that AARP limit its collection and use of sensitive Personal Information and sharing of that information with AARP Providers, you may do so by visiting the Your Privacy Choices page and submitting a request, or by Contacting Us. If you make such a request, it will not prevent such third parties from using any Personal Information they have collected directly from you or others.
Right to Opt Out of Receiving Certain AARP Communications
You may choose to opt out of some future communications (mail, email, phone) from AARP. You can do so by visiting the Your Privacy Choices page and submitting a request, or by Contacting Us. We will honor opt-out requests as soon as practical and as required by applicable law.
You can also opt out by clicking on the “unsubscribe” links in the footer of our emails. Please note that when opting out of emails, you may still receive “transactional” emails, which contain information you specifically request or information related to your membership purchase or renewal.
Phone or Text Messages
You can also opt out by following the contact instructions we provide in the phone call or replying “STOP” to any text message to which you’ve previously consented.
Right to No Retaliation
You have the right to not be discriminated against for exercising any of these rights. If you believe you have suffered retaliation by exercising any of the above rights, please Contact Us.
Do Not Track – Web Browsers & Cookies
We do not currently process or respond to “Do Not Track” signals from your browser. As described below, we participate in online advertising networks administered by third parties, which may track your online activities over time, across third-party websites, and across devices. However, you may request that AARP not share your Personal Information for purposes of third-party advertising as described above in the “Right to Opt Out of Sharing for Targeted Advertising” section. Also, you may opt out of interest-based and other targeted advertising as set forth below in the “Targeted Advertising” section. Even if you opt out of such ads, AARP may continue to collect and use online activity data on our websites and in our apps for other purposes.
Most web browsers can be set to reject cookies or provide notice when cookies are placed on your device. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. Although it is up to you whether to accept cookies from our websites, if you reject cookies, certain functions on our sites may not work properly, and your ability to use some areas of the websites may be limited. It is also important to note that the opt-out mechanisms described in the “Targeted Advertising” section below generally rely on cookies to retain your opt-out preferences. So if you reject or erase cookies, your opt-out choices may not function properly.
Our analytics providers for websites and apps, primarily Adobe and Google Analytics, may collect Personal Information associated with your visits to our websites and use of our apps in order to assist us with analyzing and assessing our digital properties. You can, however, opt out of certain data collection by these analytics providers. To learn more about Adobe Analytics and how to opt out of their data collection, click here. To learn more about Google Analytics and how to opt-out of their data collection, click here.
We collect data (both directly and through third parties) about your activities on our websites and apps and may combine it with other Personal Information we have about you for use in providing more customized experiences, including advertising tailored to your individual interests. We may also share data about activities on our websites with advertising networks administered by third parties, which may use many of the same or similar technologies previously discussed (such as cookies, web beacons, and analytics tools) to track your online activities over time and across websites. This collection and ad targeting takes place both on our websites and apps and on third-party digital properties that participate in those ad networks. As a result, you may see certain ads on other websites based on prior activity on our websites and apps, and vice versa.
The Digital Advertising Alliance (DAA) has created guidance for online advertisers and provided the “AdChoices” mechanism for such advertisers to comply with users’ choices regarding the placement of interest-based ads. By clicking on the AdChoices icon presented in the corner of each ad served by participants in the AdChoices program, you will be directed to a webpage to allow opt-outs from that ad network and/or for all ad networks participating in the AdChoices program. To learn more about ad networks, including how to opt out of interest-based ads, click here.
It is important to note that your choice to stop targeted advertising is specific to the browser you are using. If you make a choice to opt out from one computer browser and you want your opt-out to apply to a different computer and/or browser, you must also opt out from that computer and/or browser. It is also important to note that most of these choices are cookie-based. If you delete cookies after making an opt-out choice, you may need to perform the opt-out again.
You can manage targeted ads in our apps through your device operating system settings. For iOS apps, visit the “advertising” controls in your privacy settings. For Android apps, use the Settings App. Both operating systems allow you to opt out of targeted ads and/or reset your device advertising ID.
We may also work with certain social media websites or platforms (such as Facebook or Twitter) to serve ads to you as part of a customized social media campaign. You can opt out of receiving customized ads by changing your ad preferences on those platforms, which we do not control.
We will request your permission before our apps access precise location data for your mobile device, generally when you first launch our apps. If you have previously consented to our app accessing precise location information, you may revoke that permission at any time through your device’s operating system location preference controls. You may also stop our access to precise location data by following the standard uninstall process to remove our apps from your device.
We use commercially reasonable administrative, technical, and physical security measures designed to protect personal data against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Despite our safeguards, however, no website, app, or information system can ever be completely secure so we cannot guarantee that the use of our systems, websites, or apps will be completely safe or secure. For additional information on privacy, identity theft, and online security, please visit the U.S. Federal Trade Commission's website.
If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using our websites and/or apps, or otherwise providing personal data to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of our websites and apps. We may post a notice via our websites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
We will retain your Personal Information for as long as required to perform the purposes for which the data was collected as well as for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure of your Personal Information; the purposes for which we process your Personal Information; whether we can achieve those purposes through other means; and the applicable legal requirements.
You may request that we delete your Personal Information. Please see the “Right to Delete” section for further information.
If you request to exercise your rights described above in the “Your Rights as a Consumer” section, we will keep a record of only the necessary Personal Information to enable us to comply with your request. If we have received information or otherwise determined that you are deceased, we will keep only the necessary Personal Information to enable us to prevent further collection and use of your Personal Information.
Our websites and apps are not intended for use by persons under the age of 16 and we do not knowingly collect Personal Information from children. If a child under the age of 13 has provided us with Personal Information, we ask that a parent or guardian contact us so that the Personal Information can be deleted. If a child ages 13 to 15 has provided us with Personal Information, we ask that either the child or parent or guardian contact us so that the Personal Information can be deleted. If AARP becomes aware that any Personal Information from persons under age 16 is in its possession, it will delete the data.