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BrandAmp by AARP
provides the opportunity for our highly vetted marketing partners to share their expert knowledge,
insights and storytelling with loyal and engaged readers like you. Each piece of paid content is created
in collaboration with the disclosed advertiser and AARP Media Sales’ content development team.
BrandAmp by AARP content is designed to uphold AARP
standards of excellence and inspire conversation. Only advertisers who have gone through the strictest
reviews are cleared to bring their message directly to members using all of AARP media properties
(AARP.org, social media, email newsletters and our print publications). Our pledge to members is work
with brands whose products and services are of value to the 50+ audience; and are committed to the type
of compelling, informative, entertaining and useful content members are accustomed to seeing within AARP
media properties.
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It has been a challenging year for many older Americans, and AARP responded by defending the things that are most important to those 50 and older. We hope these efforts make you glad to be part of the AARP family.
1. We helped older Americans send more than 2.6 million messages to Congress urging legislators to protect the vital Social Security lifeline.
10. Over 1.7 million people had their taxes prepared by AARP Foundation Tax-Aideand got more than $1.3 billion in refunds and tax credits.
11. Older adults participated in Senior Planet’s computer classes and training programs more than 800,000 times.
12.Wish of a Lifetime from AARPreached a milestone of over 3,000 wishes granted for older adults since its inception in 2008.
13.AARP The Magazine and the AARP Bulletin remained the most-read publications in America, while winning dozens of publishing awards.
Simon & Schuster
14.AARP Books teamed up with Sanjay Gupta on It Doesn’t Have to Hurt: Your Smart Guide to a Pain-Free Life, a New York Times bestseller.
15. Our state and local teams connected 1.5 million people to over 11,000 AARP-sponsored events.
16. Caregivers can call 211 to connect with an AARP/United Way program that has assisted 1.7 million people in five years.
17.Amigas from AARPlaunched in 2025 as a bilingual Facebook community where Latinas can meet.
18.Legal Counsel for the Elderlyturned 50, having helped nearly 150,000 low-income people with legal problems since 1975.
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19. Staying Sharp, AARP’s online brain health program, was visited more than 2.5 million times.
20. Our AARP Studios videos, including the Fraud Wars episodes, were viewed more than 290 million times on YouTube and other digital platforms.
Join Our Fight to Protect Older Americans
Here’s what you can do to help:
Sign up to become an AARP activist for the latest news and alerts on issues you care about.
Find out more about how we’re fighting for you every day in Congress and across the country.
AARP is your fierce defender on the issues that matter to people 50-plus. Become a member or renew your membership today.
Michael Hedges is an executive editor for AARP Bulletin and AARP The Magazine. An award-winning journalist, he previously was managing editor at The Washington Examiner and worked at the Houston Chronicle, Scripps Howard News Service and The Washington Times.
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