Enhancing the quality of life for all as we age—not just serving our nearly 38 million members—is our mission. At its heart, the work that AARP and its affiliates do can be summed up in just 12 words: “We fight for and equip each individual to live their best life.” It’s all about real possibilities.
AARP leads the way in the marketplace by influencing companies to offer new and better choices for our members and 50-plus Americans. AARP makes available through third-party providers high-quality products, services and discounts specifically catering to the unique needs and wants of our members and the entire 50-plus population.
With a focus on quality management and customer service, we hold companies that provide AARP-branded offerings to a high standard.
Through forward-looking research and practical solutions, AARP fosters debate to make a positive difference.
For example, the AARP Public Policy Institute publishes major reports on health and financial security trends affecting people over 50 and their families. Our Research group conducts surveys on consumer issues and trends.