What is a brand? A brand represents a company’s products and services. When we see a familiar logo, it arouses feelings and associations—good, bad, or indifferent. A successful brand is one we identify with and feel good about.
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What does this have to do with finding a job at 50+?
Like a good product brand, a personal brand is a tool to help you stand out from the crowd.
A personal brand says clearly, “This is who I am and what I do.” It displays your unique talents and experiences.
3. Interviews. A major component of your brand is how you present yourself in public.
Show a positive attitude—alert, interested, and confident.
Be aware of your body language, and maintain eye contact.
Pay attention to your appearance—be up-to-date, professional, energetic.
Your Brand—Not Brand X
You might not be in the habit of “tooting your own horn.” But unless you can market your skills, you’ll find it hard to get the attention you deserve. By creating your own personal brand, you’ll have a valuable tool that will help you succeed in your job search.
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