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Key takeaways
- Buyers drawn by apparent deals on cars can be prime targets for hidden fees, fake listings and add-ons.
- The FTC as has warned dealers that advertised prices must include all mandatory fees.
- Private sellers of used cars may not be forthcoming about a car's condition or origin.
The average transaction price for a new car, truck or SUV is close to $49,000, according to Kelley Blue Book. Used cars are also increasingly expensive, selling for an average of about $25,000.
Those hefty prices make car buyers looking for deals tempting targets for various types of scams.
Shady practices include car dealers slipping in hidden charges and unwanted add-ons to a buyer’s total costs, and private sellers misleading a purchaser about a car’s true mileage or accident history. Online criminals also post fake listings of vehicles for sale, then disappear with buyers’ money.
In March, the Federal Trade Commission (FTC) announced that it would send letters to 97 auto dealer groups across the country warning them that the advertised price of a car must match the dealer’s total price, including all fees.
The FTC cites several examples of illegal pricing practices in the auto industry, including:
- Advertising a price that does not reflect all required fees
- Advertising a price that reflects rebates or discounts not available to all consumers
- Advertising a price that fails to take into account the amount of an additional required down payment
- Conditioning the advertised price on consumers using dealer financing
- Requiring consumers to buy additional items not reflected in the advertised price
- Advertising unavailable or nonexistent vehicles
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