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Home and Community Preferences of the 45+ Population — 2010


Studies are continuing to show the shift in housing preferences for adults ages 45 and older. Seventy-three percent of the respondents from the AARP and GfK Customer Research North America study stated they “strongly agreed with the statement “what I’d really like to do is stay in my current residence as long as possible.” Additional issues addressed in this survey included community amenities, financial situation, and home features.

Key Points

To understand the housing and community preferences, AARP and GfK Custom Research North America conducted a national survey of 1,616 respondents ages 45 and older. Respondents were asked to describe their likelihood to live in current housing, necessary aging household features, and seven community amenities and related importance. Research feedback was analyzed comparing responses by age, gender, household income, and regional location.

Other report highlights include:

  • Respondents who indicated their desire to live in their current house agreed they liked what the community had to offer (65 percent) and that they were financially unable to move (24 percent).
  • Sixty-seven percent of respondents agreed that they would like to remain in their local community for as long as possible.
  • The most important community aspects for wanting to stay in their community were friends and/or family and being near where they want to go (e.g., grocery store, doctor’s offices) followed by being near church or social organizations, and its ease of access for walking to places.
  • A majority of respondents reported their current home having a full bath and full bedroom on the main level, as well as having a sidewalk in front of their home. However, fewer than half of the respondents said their house had a half-bath on the main level, an entrance without steps, door handles that were levers instead of knobs, or doorways that were wider than standard.

How to Use

According to this 2010 survey, there is an overwhelming desire for people ages 45 and older to remain in their current home and community as they age. City planners and government leaders can utilize this data to plan and drive community hubs (both commercial infrastructure and housing needs) in a manner consistent with the desires and expectations of the aging population.

View full report: Home and Community Preferences of the 45+ Population – 2010 (PDF – 258 KB)

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