AARP Hearing Center
Key takeaways
- Sauna heat challenges the body’s temperature controls, which can help them be more adaptable with age.
- Regular sauna use has been linked to improvements in mood, sleep quality and stress relief.
- Research suggests frequent sauna sessions are associated with better heart health and lower cardiovascular risk.
“You’re activating the brown fat!” actor John C. McGinley says emphatically to a very doubtful Steve Carell. It’s the first episode of the new TV show on HBO Max Rooster, aptly named “Release the Brown Fat,” and the characters, Walter Mann and Greg Russo, have just spent 15 minutes in a wood-burning sauna before Greg takes an ice-bath plunge.
“Brown fat is not real,” Greg (Carell) shoots back, as he dunks his head under water.
In real life, McGinley, 66, is reportedly an avid sauna user.
It’s a good obsession to have, say 84-year-olds Rod and Sharon Juntunen. The couple, from Esko, Minnesota, sit in their sauna every Saturday night — a tradition their great-grandparents brought to the U.S. when they emigrated from Finland. “Everybody would pile in at the same time. And, when I was a kid growing up on the farm, it was on the Saturday night after supper,” Rod Juntunen says.
The Juntunens don’t remember exactly when sauna (a Finnish word, pronounced “sow-na,”) became a part of their lives.
“We were taken into the sauna almost immediately when we were very little,” says Rod Juntunen. “It’s a custom we were born into.”
“And now we continue, because we really enjoy it,” Sharon Juntunen adds.
“It’s relaxing, and it’s peaceful, and you can sit in there — sometimes if you’re just by yourself, even — you can just sit in there and think,” says Rod Juntunen, who says he feels at a loss when he can’t take a sauna, like after his hip replacement surgery a few years ago, which kept him away for more than a month. “You miss it. It’s part of your life,” he says.
A hot trend
Sauna experiences in the U.S. have become a part of the healthy “third space” trend — a social environment outside of home (“first place”) and work (“second place”) where people gather to relax and connect.
The wellness conversation about sauna — both the research and the anecdotal evidence — has led to an uptick in the sauna business. There are four types of saunas: wood-heated, smoke, electric and infrared.
According to a market analysis by Grand View Research, the global sauna market size is expected to grow 6.4 percent, from $954.3 million in 2025 to about $1.6 billion, by 2033.
From East to West, sauna festivals are cropping up. In New York City, an 18-day sauna festival was held in February on the waterfront in Williamsburg, Brooklyn. It was touted as the largest sauna festival in the U.S. Now Seattle is planning a sauna festival at the National Nordic Museum in November.
Those who study the trend, including the British Sauna Society, suggest that the renewed interest in sauna is about a return to analog living. Another perspective is that it’s a way to escape from our modern, digital world — one that allows us to return the roots of “sweat bathing” culture, which stretch back centuries.
Sauna tradition
Sauna is not about heat, says the Juntunens’ grandson, Justin Juntunen, who owns a sauna business in Duluth, Minnesota. Along with his wife, the younger Juntunen builds saunas and runs a floating sauna experience on Lake Superior, Cedar & Stone Nordic Sauna. Like his grandparents, Justin Juntunen was born into sauna.
The Turkish hammam, the Russian banya, the Korean jjimjilbang, the Native American sweat lodge and the Finnish sauna are all part of a larger thermic bathing tradition, he says.
Sauna culture in Finland is such an integral part of Finnish life that in 2020, UNESCO (United Nations Educational, Scientific and Cultural Organization) inscribed it on its Intangible Cultural Heritage of Humanity listing. In a population of 5.5 million people, there are reportedly that 3.3 million saunas, both public and private.
“It’s both that inner journey and that outer journey, how it feels — it should feel comforting, not claustrophobic. It should feel cathartic, not challenging. It should feel supportive, not suppressive,” says Justin Juntunen.
More From AARP
Exercise Intensity May Beat Duration, Study Says
A few minutes of harder effort during workouts were tied to fewer major diseases, death
Summers Are Getting Hotter — and More Deadly
As heat waves strike in ever more surprising places, older Americans are most at risk
AARP Smart Guide to Turning 50
Why hitting the half-century mark is both a milestone and a launchpad