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The Rolling Stones released a new music video last week, and watching it produced a sensation I haven’t felt since I accidentally walked into the wrong high school reunion.
The song is called “In the Stars,” and in it, Mick Jagger, Keith Richards and Ronnie Wood look exactly as they did in the late 1970s. They have smooth skin and sharp cheekbones, and those famous Jagger jowls are nowhere to be found. The effect is eerie and slightly wrong, like being flirted with by a wax figure at Madame Tussauds.
The technology behind it comes from an AI company called Deep Voodoo, which helped the band do what everybody’s aunt does when you try to take a group photo at Thanksgiving. They say, “Wait, let me put a filter on it first.”
I know many people love it. The YouTube comments I saw were mostly delighted. The Stones are young again! The future is amazing! Computers have finally solved the global emergency of Mick Jagger looking like Mick Jagger! But a few people seemed to feel what I felt.
“I prefer videos where the real Stones perform the song,” one commentator remarked. “No matter (that) they are old now.”
Amen, stranger, from the back pew of the Church of the Holy Jowl.
Let’s start with Jagger’s face. Not the 1978 version. The current one. The 82-year-old face that’s been photographed approximately 11 billion times since 1962, that has somehow survived everything the 20th century could throw at it and is still going.
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