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How to Choose the Right Highlights for Your Hair

Turn heads with the perfect contrast and shine


a collage with photos of naomi watts, kristin scott thomas, laura dern, jennifer lopez and oprah winfrey
(From left) Strategic highlights flatter every style and color of hair, like the ones on Naomi Watts, Kristin Scott Thomas, Laura Dern, Jennifer Lopez and Oprah Winfrey.
AARP (From left: Mike Coppola/Getty Images for The Gotham Film & Media Institute, Sebastien Courdji/WireImage/Getty Images, Michael Kovac/Getty Images for AFI, Emma McIntyre/FilmMagic/Getty Images, Theo Wargo/Getty Images

“Are my highlights too stripy?”

“Should I get cool or warm highlights?”

“Do I need a full head of lights or a half?”

“Foils or balayage? I’m confused!”

Highlights are hair jewelry. They light up dull  brunette, faded red and lackluster blonde tresses and turn dingy gray into glimmering silver. But let’s not stop there. A few sparkly strands can wake up a tired face, turn thin hair “fat” and make over even the most basic hairstyle. Highlights are magical, transformative and, to be honest, habit-forming once you get going.

Unfortunately, not every “I’m getting highlights!” story ends on a happy note. Highlights that are the wrong color, overdone, overly minimal or poorly placed make women wish for a hat and a redo ASAP. How do I know? I’m a beauty and style editor and personal shopper/adviser for women over 50 who hears all the good, the bad and the “changed my life!” stories about highlights. Here are 7 tips for a winning streak. 

a collage with photos of jennifer lopez, halle berry and oprah winfrey
(From left) Find highlights that best suit your hair shade, like Jennifer Lopez, Halle Berry, and Oprah Winfrey.
From left: Emma McIntyre/FilmMagic/Getty Images, Stephane Cardinale - Corbis/Corbis via Getty Images, Theo Wargo/Getty Images

1. Match your highlights to your money.

Highlights are not cheap. The cost can range from $80 to $500, depending on where you live, the salon, the colorist’s expertise and the type and extent of highlights you choose. This is where you’re in charge. To save a little, you can choose low-contrast highlights to stretch out the time between touch-ups; just add a few highlights around the face, or balance the cost of highlights with a lower-maintenance hairstyle.

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However, one thing’s clear: Highlights give you maximum bang for your buck. It’s the one “cosmetic” you don’t wash off at night and the reason you and your hair look just as radiant at 6 a.m. in PJs over an espresso as you do at 8 p.m. on a Saturday out. Memorize this before you head to the salon: “The higher the contrast, and the more highlights I get, the more expensive and frequent the touch-up schedule.” It will help you make smart choices.

a collage with photos of laura dern, victoria beckham and sofia coppola
(From left) Highlights and low lights on Laura Dern, Victoria Beckham and Sofia Coppola.
From left: Michael Kovac/Getty Images for AFI, Karwai Tang/WireImage/Getty Images, JB Lacroix/FilmMagic/Getty Images

2. Choose between foil and balayage highlights.

Foils and balayage both add lighter/brighter “streaks” of color to your hair, but that’s where the similarity ends.

Foil highlights are still the prevalent method at most salons, where small sections of hair are slathered in lightener and wrapped to “bake” (often under a heat lamp) for about an hour, and typically produce even highlights with uniform color from roots to tips. They can be chunky, skinny or refined — the minis are called “baby lights.” Choose foils if you want to keep costs down and prefer a brighter, more glam effect with true gray coverage. The downside? You’ll need a touch-up every five to seven weeks, because foils create a noticeable root line (what colorists call a “line of demarcation”) as they grow out.

Balayage highlights are hand-painted for a gradual dark-to-light “wave” of color (like an ombré effect) or for a few highlights around the face. The applicator brush gives the colorist flexibility to control the width, color intensity and placement. Balayage is more expensive and takes longer to do (it may add an extra hour to the color portion of your appointment), but it stretches the time between touch-ups — anywhere from eight to 12 weeks — which can offset the cost. Choose balayage if you want a more natural-looking color boost (colorists/stylists describe balayage as “lived-in” highlights), want to blend in your gray rather than cover it, or just prefer a gradual, graceful grow-out. Finding a colorist who offers balayage is not easy; not every salon has one. That’s important, since unlike foils, the entire result lies in artistic skill rather than a tried-and-true, structured method.

a collage with photos of wendie malick, fergie and jennifer aniston
(From left) Multi-tonal highlights make Wendie Malick, Fergie and Jennifer Aniston’s hair appear even thicker.
From left: Paul Archuleta/Getty Images; Lizeth Ramirez/Getty Images; Rodin Eckenroth/FilmMagic/Getty Images

3. Go multitone for thicker-looking hair.

Some women are reluctant to add highlights. Whether they use drugstore “box” color or go to a salon for a one-color single-process color, the ease, speed and lower cost make them hesitate to do more. Other women overdo their highlights in volume and frequency, resulting in a one-color look. Here’s where it gets tricky. A one-color look can be a dramatic style for some mature women, especially those with shorter hair like a pixie or a crop. But it can also look “wiggy” and harsh, especially on longer hair.

Breaking up solid color with lighter highlights and sometimes darker lowlights adds contrast. This makes your hair appear thicker. (Stylists and colorists always refer to this as “adding depth and dimension.”) It’s important to know that lowlights do not have to be brown. They are simply a darker shade of your base color that restores contrast when highlighted hair gets too light and bleached out. Think of how kids’ hair at the beach is darker on the underside and lighter on top. You don’t want an obvious, stripy, zebra effect. For example, you’ll often see highlights and lowlights on hair that’s “bronde,” or what used to be called “dirty blonde,” with a mix of blonde, brown and gray. Still on the fence? Go slow. You can always add more. Thinner, low-contrast highlights look sophisticated and are an easier entry-level choice than chunkier, brighter ones.

a collage with photos of brooke shields, penelope cruz and julia roberts
(From left) Brooke Shields, Penelope Cruz and Julia Roberts choose highlights that favor their skin tone.
From left: Dimitrios Kambouris/Getty Images, Stephane Cardinale - Corbis/Corbis via Getty Images, Axelle/Bauer-Griffin/FilmMagic/Getty Images

4. Get highlights that flatter your skin.

Ask any makeup artist about hair color, and they say, “Highlights always brighten the skin!” If you’ve been applying more blush or bronzer every day to look good, check your hair. Either your highlights are wrong or you need to add some. The right highlights will make tired, dull, sallow or ashy skin glow, make pigmented, sun-damaged skin look healthier, and soften the effects of dark circles, lines and wrinkles.

There are no rules about highlight colors, though experts suggest choosing a shade opposite to your skin tone. Warm skin tones with a yellow, peachy or golden undertone often benefit from cool highlights like sand, champagne, mocha, toffee or chocolate. In contrast, cool complexions with a rosy or ashy undertone often benefit from warmer highlights such as honey, butterscotch, caramel, copper, amber, strawberry and cinnamon. Some colorists mix warm and cool highlights for a very personalized effect on mature skin. You’ll know they did a good job when your skin still looks great without a spot of makeup!

a collage with photos of kristin scott thomas, helen mirren and jodie foster
(From left) Highlights let grays shine on Kristin Scott Thomas, Helen Mirren and Jodie Foster.
From left: Sebastien Courdji/WireImage/Getty Images, Maya Dehlin Spach/FilmMagic/Getty Images, Aurore Marechal/Getty Images

5. Let highlights make going gray easy.

I know this sounds like an oxymoron, but adding highlights can make growing out your colored hair and embracing gray less anxiety-inducing. It can also improve the look of gray hair since not all gray has that luminous, creamy, silvery quality. Obviously, women with blonde or lighter brown hair have an easier time going gray. Highlights keep the blonde/brown/gray mix going while the proportion of gray increases until there’s minimal blonde/brown.

For those with darker hair, another go-gray strategy is to soften your base color and add highlights. This will diminish the contrast until you’re ready to start snipping off some length and old processed color. And remember, for those with steel gray hair who envy their gleaming platinum-streaked peers, a little assist with highlights isn’t “cheating,” it’s enhancing. And isn’t that the point?

a collage with photos of kathryn hahn, mariska hartigay and jennifer garner
(From left) Even darker hues look better with a touch of contrasting color. Check out Kathryn Hahn, Mariska Hargitay and Jennifer Garner.
From left: Michael Kovac/Getty Images for MPTF, Jamie McCarthy/Getty Images, Steve Granitz/FilmMagic/Getty Images

6. Realize when enough is enough.

Too many highlights and too light a shade are the biggest mistakes. You’re in control here, and a good colorist will keep highlights within four shades of your base color. You wouldn’t want buttery blonde lights on rich brunette hair; hazelnut or chocolate highlights are enough. At the very lightest, brunettes should keep their highlights in the caramel, auburn and copper range and leave the lighter highlights to blondes and those with gray hair. The darkest brunettes can still stay brunette and have tonal highlights. Dark-hair highlights like espresso, chocolate and hazelnut add plenty of skin-flattering warmth to brunettes without changing the color too much.

The goal with highlights isn’t necessarily to go blonder or blonde-ish; it’s to improve your hair color so it flatters you more effectively. Also, highlights don’t have to be applied all over your head or even a so-called “half-head.” Sometimes just a few sparks around the face are enough to refresh and update your hair color, even the one you’ve had for decades and have no desire to give up.

a collage with photos of mary steenburgen, scarlett johansson and cate blanchett
(From left) Keep your style in mind when getting strategic highlights like Mary Steenburgen, Scarlett Johansson and Cate Blanchett.
From left: Frazer Harrison/Getty Images, Jerod Harris/Getty Images, Neil Mockford/FilmMagic/Getty Images

7. Get highlights with your hairstyle in mind.

Do you have bangs? Part your hair on the left, right or slightly off-center? Do you pull your hair back in a ponytail often? Wear your hair sometimes blown smooth, other times air-dried and wavy? Are you considering going from long to a bob? All affect where your highlights go, as well as their density and color.

So here’s the problem: Most salons schedule color first thing. The colorist sees your hair as it is when you walk in, and often it’s been up in a ponytail, straight from the gym, pickleball or running errands. You’re not exactly “primped.” You get highlights, then go to get shampooed, cut or trimmed, and blown dry. In many cases, the colorist never sees your hair in a finished state or how it looks on days you blow-dry it sleek or air-dry it wavy. This is a problem if you and your stylist decide to snip in bangs, switch the part or cut layers after you’ve gotten highlights. Those carefully crafted highlights may have nothing to do with your hair!

My advice? Before getting highlights, always talk to your colorist about any hairstyle changes you plan to make. Loop in your stylist, too, for that chat. Keep a few celebrity photos on your phone as inspiration. They can help improve communication between you, your colorist and your stylist, and ensure your highlights and hair work as a team.

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