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Martha M. Boudreau

EVP, Chief Communications & Marketing Officer

spinner image Martha Boudreau

As AARP’s Chief Communications & Marketing Officer, Martha Boudreau is responsible for integrating brand, marketing, consumer experience and communications strategies across the enterprise. She is also responsible for unifying AARP’s voice across the organization’s extensive channels: social, digital, events, earned and paid media, along with AARP’s leading publications,  AARP The Magazine and AARP Bulletin.

She leads a team responsible for the acquisition and retention of 38 million members in all direct channels including mail, social, SEO, Alt Media, display and DRTV. Further, her team works in concert with issue area leaders and channel owners to create personalized, multi-channel marketing campaigns focused on the organization’s social mission programming and content.

Shortly after joining AARP, Martha established, and has since built out, the Consumer Experience (CX) practice across the organization. Her team develops foundational tools that drive the creation of seamless journeys and experiences. This award-winning group has established CX strategy, metrics, governance, employee training and Voice of the Customer measurement. Martha is also responsible for AARP’s consumer Contact Centers which handle more than three million calls annually plus additional consumer contacts through a sophisticated Help Network that includes social response, AARPbot, Live Chat curation, SMS for service and co-browse for service.

Martha is a leader in the Washington, D.C., communications industry. Before joining AARP, she served as President of the Mid-Atlantic region and Latin America for FleishmanHillard, a leading global communications consulting firm. She served on the company’s global management committee and was a key figure in growing the firm’s presence in the Middle East and its expansion into Latin America. In addition to her financial and client service responsibilities in the Washington office, she was central to the global coordination of client work and new business efforts.

A frequent speaker at marketing industry forums, Martha serves on the Board of Advisors for the Alliance for Inclusive and Multicultural Marketing and is a member of the International Women’s Forum, The Seminar and The Arthur Page Society. In 2019 she was inducted into PRWeek’s National Hall of Fame and was named by Brand Innovators as one of the Top 100 Women in Brand Marketing. 

Martha Boudreau is a native of Detroit, Michigan and received her B.A. from the University of Michigan in Ann Arbor. She lives in Annapolis, Maryland and is an avid sailor on the Chesapeake Bay.

Follow Martha on Twitter at @MarthaBoudreau.

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