AARP Hearing Center
Cotrillia Ewing knows it’s time for a big vacation when she gets an online survey. Not from a travel agent or some hotel or airline rewards program. The extensive and detailed query comes from her daughter, Brandi Starr. It goes out to Ewing, 72, and as many as 30 others as plans get laid for their next great extended-family adventure.
“Brandi always thinks about the different needs of everyone,” says Ewing, of Duluth, Georgia. “What people like to do, their budgets and schedules — she makes it easy for people to say yes, bringing us all together.” Starr’s survey comes via email, text or, for the technologically challenged, a phone call. A few sample questions:
- Where would people like to go?
- Will they be traveling with other family members?
- What’s their budget, and what are their special needs and desired dates?
There’s a deadline for feedback — typically two weeks. Recipients who fail to respond can still go on the trip, but they’ve forfeited the opportunity to express their opinions. So far, the surveys have resulted in two multigenerational trips. An upcoming cruise has also been planned, with 19 travelers.
Starr, of Suwanee, Georgia, views all this as a labor of love. “If you look at older generations, they tended to live closer together and naturally had traditions that were passed down,” she says. “But with more family living apart, some of those traditions fade, and the bonds that used to be a given — between cousins, grown siblings — aren’t always as strong as they could be. Travel brings us together and lets us make memories. It reminds us of what is truly important.”
Multigenerational travel, with groups that encompass three or more generations, is more popular than you might realize. A recent survey shows more than 40 percent of grandparents are likely to take such a trip within the next three years.
But just as travel can promote family togetherness and a shared sense of adventure, it can also provoke anxiety and sometimes tension.
To maximize the opportunities and avoid pitfalls, we assembled a panel of experts on this topic to guide you through potential minefields and leave everyone in your family eager to embark on their next great vacation.
The experts
Brandi Starr, a frequent multigenerational vacation planner and marketing executive
DeeDee Moore, founder of the grandparent advice website More Than Grand
Kirsten Maxwell, founder of the blog Kids Are a Trip
Evita Robinson, founder of Nomadness Travel Tribe, a community for travelers of color
Rob Taylor, founder of the LGBTQ family travel site 2TravelDads
Gaya Vinay, independent travel adviser with Fora Travel
Getting started: Don’t assume anything
Starr: I’ve learned to start trips with an online survey, and I always learn something I wouldn’t have thought to ask, like when a relative mentioned she couldn’t fly for medical reasons. Once the surveys are in, I download everything into a spreadsheet and figure out the destination, costs and logistics. I have a clear visual of what people want to do, what they can afford to do and when they can do it.
Taylor: It’s tempting to let the natural planner in the family run with everything, but involve others, particularly kids. Ask up front what people actually want: how much downtime, what pace they prefer, what they’re excited about. Energy levels and interests change, especially as people get older. Don’t assume you know what people want to do.
Vinay: With every client, I have a detailed intake process that’s an in-depth conversation where we discuss all the obvious questions about where they want to go and what they want to do. But then I have a few questions that are very revealing:
- What are the goals of the trip?
- What would make this vacation completely memorable?
- What would ruin this vacation for you? (People always have a lot of answers for this one!)
The takeaway: A questionnaire gives everyone a voice and helps prevent squabbles or hurt feelings later.
Make the trip a milestone
Robinson: Early on, I’ll ask, “What’s worth celebrating in your life right now?” It doesn’t have to be huge. Maybe someone just graduated or started a business. Maybe a big birthday is coming up, or someone had a baby. We don’t always know what’s happening in our relatives’ lives, and a multigen trip is the perfect moment to share it. It’s also a time to honor the past and remember the folks we’ve lost.
The takeaway: Celebrating loved ones transforms a trip into something deeper than a vacation.
Pick the place that fits, not just wows
Taylor: The best destination has to work for everyone’s pace. You want a mix of high-energy options, like theme parks or the outdoors, balanced with calmer activities that appeal to grandparents or younger kids. For me, the Florida Keys or Orlando is a multigenerational favorite. You can do them on a shoestring or as a splurge; spend time at a theme park or at a nature preserve.
Starr: With a cruise, you have different categories of rooms, so people who want to travel on a budget may do so, and the ones who want something fancier also have options. With food and drinks already included, there’s no worrying about who’s cooking or splitting restaurant bills. And there’s plenty of flexibility. You can do an excursion together one day and go your own way the next. It’s a shared trip, but with options.
The takeaway: The best destination isn’t the flashiest — it’s the one that offers flexibility and meets everyone’s needs, from toddlers all the way up to grandparents.