She’s the Difference is AARP’s ongoing research series exploring the priorities and concerns of women age 50 and over — a critical voting demographic.
Heading into the 2024 elections, it is vital for elected leaders and political candidates to understand the needs and concerns of women age 50 and older.
For more information, please contact Kate Bridges of AARP Research at kbridges@aarp.org. For media inquiries, contact External Relations at media@aarp.org.
In partnership with an all-star roster of public opinion experts from both sides of the aisle, AARP aims to use quantitative and qualitative research to explore — and explain — the mindset, attitudes, fears, and hopes of women voters ages 50 and up.