AARP Hearing Center
In the 2018 and 2022 U.S. midterm elections, the share of voters 50 or older was approximately four times that of voters under 30 (56% to 15% and 59% to 12%, respectively). In the 2020 presidential election, the share of voters 50 or older was nearly three times that of voters under 30 (53% vs. 18%).
Not only will older voters likely continue to make up a larger share of the electorate in 2024, AARP’s voter polls have consistently shown that they are also much more motivated to vote than their younger counterparts, making them a critical voting bloc for elected officials' and candidates' attention.
This year, AARP will continue its series of voter polls, with a focus on likely voters 50 or older, in what are expected to be the most competitive states and congressional districts for president and U.S. Congress in the 2024 election. We have once again commissioned a bipartisan polling team for this project, bringing together some of the top national political pollsters from Impact Research (D) and Fabrizio-Ward (R) to conduct this research on our behalf.
Beginning in May, the project will start with our first poll in Pennsylvania and continue throughout the election campaign season, wrapping up with the last state poll in October. Each statewide survey will include interviews (cellphone, landline, and SMS-to-web) with 600 likely voters age 18 or older, randomly selected from registered voter lists, and an oversample of voters 50 or older to reach 800 total interviews with voters age 50-plus in each state.
Additional interviews will also be conducted to reach 400 Hispanic/Latino (H/L) or African American/Black (AA/B) voters age 50-plus in states where the populations of these voters make up a sizable proportion of the electorate. Results will be published as they become available.
For more information, please contact Kate Bridges at kbridges@aarp.org. For media inquiries, please contact External Relations at media@aarp.org.