AARP Research
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.
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Financial Challenges: Coping With the Unexpected
This survey examines the impact of unexpected financial challenges and the strategies that adults 30+ use to cope with them.
Do Images of Older Americans Reinforce Stereotypes?
An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.
Kansas Voters Support State Retirement Savings Plan
AARP survey finds that Kansas registered voters support a state retirement savings program.
Latinos and Beauty As We Age: A Cultural Reflection
Latinos of all ages are more involved in beauty and personal grooming than the general population, yet older Latinos feel ignored by beauty brands.
Brands Missing a Market Opportunity With the 50-Plus
Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.
Massachusetts Voters Would Support State Retirement Plan
Massachusetts voters would support a state retirement savings plan and want their legislators to support it, too.
Cost Getting in the Way of Dental Health
Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.
Brain Health and Dietary Supplements: Where’s the Evidence?
Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.
Interesting Stat
Though 82% of caregivers would prefer to shop in-store, 84% shop online because of the challenges they face as caregivers.
Caregivers Face Shopping Challenges
Did You Know?
Women across generations find inauthentic images of women in ads off-putting and would support brands that use more diverse images.
Mirror/Mirror: AARP Survey of Women’s Reflections on Beauty, Age, and Media
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