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Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.

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Issues & Topics

Research on issues and topics of particular interest to the 50+.

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State Resources

State-specific survey results and fact sheets concerning the 50+.

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Infographics

Browse through the latest infographics based on AARP research findings.

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Recently Released

Financial Challenges: Coping With the Unexpected

This survey examines the impact of unexpected financial challenges and the strategies that adults 30+ use to cope with them.

Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.

Kansas Voters Support State Retirement Savings Plan

​AARP survey finds that Kansas registered voters support a state retirement savings program.

Latinos and Beauty As We Age: A Cultural Reflection

Latinos of all ages are more involved in beauty and personal grooming than the general population, yet older Latinos feel ignored by beauty brands.

Brands Missing a Market Opportunity With the 50-Plus

Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.

Massachusetts Voters Would Support State Retirement Plan

Massachusetts voters would support a state retirement savings plan and want their legislators to support it, too.

Cost Getting in the Way of Dental Health

Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.

Brain Health and Dietary Supplements: Where’s the Evidence?

Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.

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About AARP Research

Learn about our work, how to receive information and how to contact us.