About AARP Research

AARP Research uncovers compelling insights on people 50-plus through rigorous, original research. We inform thought leaders and decision makers about critical issues facing consumers and their families to enhance the quality of life for all as we age.

We understand people 50-plus

AARP Research provides integrated insights on the motivations, needs, interests and behaviors of people 50 and older, supporting AARP membership, multicultural strategies, communications, publications, and the AARP Foundation.

We support AARP advocacy

AARP Research provides analysis to support AARP’s social impact and federal advocacy agendas. Key issues include Social Security, Medicare, ACA, pensions, long-term care and caregiving, transportation, housing, older workers, utilities, federal regulations and consumer affairs. Examples of research include understanding opinions about proposed legislation affecting Social Security and Medicare, research supporting the AARP Foundation’s work for vulnerable populations, and research that enables older Americans to stay healthy as they age.

We track opinions of people 50-plus

AARP Research provides ongoing tracking research to monitor opinions about issues important to people 50 and older and attitudes about AARP such as monitoring satisfaction with the direction of the country, issues of highest importance, and lifestyle interests. We also look at key geo-demographic variables to support AARP membership and social impact efforts.

We support AARP state offices

AARP Research supports states’ implementation of AARP’s strategic priorities in advocacy, communications, education efforts and AARP’s external presence such as evaluation of AARP community efforts, polls to support state lobbying efforts on utilities, and state specific information about the wants and needs of people over 50.

We gather research conducted by other organizations

AARP Research provides secondary research and information services on topics of interest to the Association through access to an impressive array of business, news and academic online databases, which are synthesized in a variety of reports, fact sheets, and data visualizations.

AARP publishes its research in furtherance of AARP’s mission to strengthen communities and fight for the issues most relevant to people 50-plus . We encourage use and distribution of our work in its original form among policymakers, researchers, journalists, and the general public. AARP is a non-partisan, non-profit organization and does not grant permission for reprints, links, citations or other uses of our work that in any way implies that AARP endorses a particular candidate or party.

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For more information about AARP Research, please email research@aarp.org. For media inquiries, please email the AARP External Relations Office at media@aarp.org.