What You Need to Know About Amazon Prime Day 2026

The 12th annual sales event will feature deals on clothing, electronics, grills and more

Andre Ellington and Cameron Huddleston,

AARP

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En español

Published June 22, 2026

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The highly anticipated Amazon Prime Day sales event returns this summer with some of the biggest deals the e-commerce giant has to offer, including discounts on a wide variety of products, from food to clothing, electronics and everyday essentials. And shoppers don’t have to wait until July this year to score deals, because Amazon has moved Prime Day to late June.

Here’s what shoppers need to know.

What is Amazon Prime Day?

Amazon Prime Day is an annual shopping event the e-commerce platform hosts to reward loyal customers. It typically takes place in July, but this year it’s been moved to late June. The name is no longer accurate; the sale now runs for four days.

When is it?

This year’s 12th annual Amazon Prime Day starts June 23 at 12:01 a.m. PT (3:01 a.m. ET) and runs through June 26.

Do I need to be a Prime member to shop?

To take advantage of Prime Day deals, you must be an Amazon Prime member. A Prime membership costs $14.99 per month, or $139 per year. Amazon offers a 30-day free trial.

Discount Prime memberships are available to recipients of some government benefits, including SNAP and Medicaid ($6.99 a month), and to students and young adults ages 18 to 24 ($7.49 a month).

Beyond the sales event, Amazon Prime members get access year-round to free same-day, one-day and two-day shipping for eligible items; streaming of more than 12,000 movies and 2,100 TV shows; discounts at Whole Foods; free Grubhub+ delivery and other benefits.

How much can I save?

Shoppers can score discounts of up to 70 percent during Prime Day. Top deals include up to 50 percent off coolers and drinkware from Hydro Flask, Stanley and Yeti; up to 40 percent off big-screen TVs from Hisense, LG and Samsung; and up to 35 percent off grills and smokers from Blackstone, Charbroil and Traegar; plus discounts on fashion, beauty products and back-to-school essentials.

The four-day event includes three Today’s Big Deals each day, at 12 a.m., 8 a.m. and 1 p.m. PT, featuring limited-time offers on popular products, such as 70 percent off the Blink Outdoor 4 Wireless smart security camera and 50 percent off best-selling products from Nespresso, Levi's and other popular brands.

Can I shop now?

Amazon won’t roll out most of its Prime Day deals until the sale starts on June 23, but Prime members can get a head start with early access to some exclusive discounts and offers, including: • Up to 50 percent off a wide selection of personal care products.

Low prices on select Amazon devices, including discounts of 40 to 50 percent on an Echo Dot, a Fire TV Stick 4K Select and a Ring Battery Doorbell.
Discounts of up to 50 percent on popular home and kitchen products, including Bissell Little Green Mini Portable Carpet and Upholstery Deep Cleaner, KitchenAid Artisan Series 5 Stand Mixer and Ninja Creami Deluxe Ice Cream Maker.

Is Amazon the only major retailer running sales?

Not at all. Many big-box retailers compete with Amazon by offering major sales events timed to coincide with Prime Day.

Walmart will host its Walmart Deals sales event from June 23 through 28, with markdowns on electronics, home items, toys and more. Walmart Plus members get early access starting at 12:01 a.m. ET on June 22..

Target is holding its Circle Deal Days sale from June 23 through 26. Circle members get up to 45 percent off clothing, beauty products, toys, backpacks and more. Members of Target’s Circle 360, which costs $99 a year, get early access starting June 22. .Best Buy and Kohl’s are also getting in on the action. Best Buy’s Tech Fest event will run from June 22 to 28, featuring deals on TVs, laptops, headphones, video games and more. During Kohl’s Deal Days event June 23 to 28, shoppers can find deep discounts on clothing, shoes, swimwear, backpacks and small kitchen appliances and get free shipping on all Kohls.com orders.

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Andre J. Ellington is an award-winning writer based in Michigan. His work has been featured in Newsweek, HuffPost and Yahoo News.

Cameron Huddleston is an award-winning personal finance journalist and author of Mom and Dad, We Need to Talk: How to Have Essential Conversations With Your Parents About Their Finances. Her work has appeared in Kiplinger.com, Kiplinger's Personal Finance, Forbes Advisor, Chicago Tribune, Business Insider and many more online and print publications.