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The Best Black Friday Mattress Deals of 2025

Get a better night’s sleep and find a high-quality bed for up to 60 percent off


The products and services discussed on this page have been independently tested and researched. AARP may earn a commission through affiliate links, but this does not influence our objective reviews. Proceeds earned go toward supporting our mission.
 

Helix Midnight Luxe mattress
Courtesy Helix

Find yourself tossing and turning at night? According to the National Center for Health Statistics, 1 in 5 people over age 45 have trouble falling asleep most days or every day. But the right bed can help. 

If you're looking to save money on a new mattress, Black Friday is one of the best times to shop for one. Many top-selling brands are offering their biggest discounts of the year, with some running sales through Cyber Monday (Dec. 1). Below are the best mattress deals we found for Black Friday 2025. You'll also see a list of the top discounts for mattress toppers, sheets, pillows and other accessories you may need for a better night's sleep.

The Best Black Friday mattress deals of 2025:

  1. DreamCloud: up to 60 percent off mattresses and 66 percent off bundles
  2. Nectar: up to 50 percent off mattresses
  3. Helix: 25 percent off sitewide with code BF25
  4. Saatva: up to $300 off mattresses
  5. WinkBeds: $300 off mattresses
  6. Leesa: up to 25 percent off mattresses        
  7. Bear: 35 percent off sitewide
  8. Brooklyn Bedding: 30 percent off sitewide with code BFRIDAY30
  9. Nolah: 35 percent off sitewide
DreamCloud Premier Hybrid mattress
Courtesy DreamCloud

Best Hybrid Mattress: DreamCloud Premier Hybrid

DreamCloud is offering 60 percent off all mattresses, including one of our top picks: the DreamCloud Premier Hybrid. This medium-firm bed is an all-around winner — it has strong edges thanks to reinforced coils, a quilted top with cooling fibers to help limit heat buildup and layers of memory foam for contouring pressure relief. It works well for all sleeping positions, but especially for side and back sleepers.

 Nectar Premier Memory Foam mattress
Courtesy Nectar

Best Memory Foam Mattress: Nectar Premier Memory Foam

Fans of the contouring, pressure-relieving feel of a foam mattress should check out the Nectar Premier Memory Foam. The brand is cutting prices by 50 percent for Black Friday, including on this model. The mattress is extremely comfortable, with supportive memory foam that lets you sink deeper into the mattress than the average hybrid bed. And despite being a memory foam mattress — which has a reputation for trapping heat — it sleeps cool thanks to a soft, breathable cover with cooling fibers.

Helix Midnight Luxe mattress
Courtesy Helix

Best Mattress for Back Sleepers: Helix Midnight Luxe

For Black Friday, Helix is cutting prices by 25 percent sitewide with code BF25, including for the Helix Midnight Luxe. With a plush pillow-top layer, this hybrid mattress has layers of cradling memory foam above durable steel coils for the right mix of comfort and support. While it's slightly less firm than average, the coils provide a strong base layer to reduce pressure and help keep your spine aligned.

Saatva Classic mattress
Courtesy Saatva

Best Mattress for Side Sleepers: Saatva Classic

Luxury mattress retailer Saatva is offering $300 off orders of more than $1,000 for Black Friday. Shoppers can apply that discount to the Saatva Classic, a hybrid bed that's often recommended for easing back pain. The medium-firm mattress excels at providing pressure relief for both back and side sleepers. Also, the extra lumbar support in the center of the mattress helps promote spinal alignment. Bonus: the company offers free white-glove delivery, meaning it delivers and sets up your new mattress and removes your old one.

WinkBed Luxury Firm mattress
Courtesy WinkBeds

Best Luxury Mattress: WinkBed Luxury Firm

WinkBeds is cutting mattress prices by $300 for Black Friday. The company's medium-firm Luxury Firm is a hybrid mattress that offers top-notch motion isolation, so you're less likely to feel your partner's movements at night. Like the Saatva Classic, this WinkBed has lumbar support in the center of the bed to help ease pressure on your back. With the holiday discount, it's an excellent value for a luxury mattress.

 Leesa Sapira Chill Hybrid mattress
Courtesy Sapira

Best Cooling Mattress: Leesa Sapira Chill Hybrid

Leesa's Black Friday discount of 25 percent off mattresses makes the brand's Sapira Chill Hybrid worth a close look. True to its name, the bed provides stellar temperature regulation. It also eases pressure exceptionally well for back, side and stomach sleepers. Most mattresses excel at pressure relief in one or two sleeping positions — very few offer great pressure relief in all three.

Bear Elite Hybrid mattress
Courtesy Bear

Best Mattress for Adjustable Bed: Bear Elite Hybrid

Bear, which is offering up to 40 percent off its mattresses for Black Friday, markets its "high-end, luxury" beds to athletes and active adults by touting their supportive, cooling design as helpful for overnight muscle recovery. The Elite Hybrid delivers on that promise, and it's one of the most versatile mattresses out there. It works well on a normal mattress base, or an adjustable base, which uses motors to raise or lower your head and feet. This mattress also is great at cooling, edge support and motion isolation for restless sleepers.

Brooklyn Bedding Aurora Luxe Cooling mattress
Courtesy Brooklyn Bedding

Best Mattress for Edge Support: Brooklyn Bedding Aurora Luxe Cooling

For Black Friday, Brooklyn Bedding is offering 30 percent off sitewide with code BFRIDAY30. If you're looking for a stable mattress with strong edges, the Brooklyn Bedding Aurora Luxe Cooling could be a good choice. This bed provides excellent cooling and edge support, as well as great pressure relief for side and back sleepers. It's also very durable — because the edges don't dip or sag when you sit on them, the whole mattress is less likely to sag over time.

Nolah Evolution Comfort + mattress
Courtesy Nolah

Best Mattress for Higher-Weight Sleepers: Nolah Evolution Comfort+

People weighing more than 250 pounds need a more supportive mattress. The reasonably-priced Evolution Comfort+, which is $50 off through Nolah's Black Friday sale, fits the bill. This medium-firm hybrid has three memory foam comfort layers beneath a soft quilted top, providing solid pressure relief. A base layer of sturdy innerspring coils helps support the soft top layers and offers extra support and durability.

Best Black Friday deals on mattress toppers, sheets, pillows and other sleep accessories

  • Saatva: up to $600 off mattress topper purchases of $1,000 or more; save up to $60 when buying two or more pillows; save up to $60 on bedding bundles
  • Helix: 27 percent off sitewide with code AARP27
  • Leesa: 25 percent off mattress toppers and bedding
  • Avocado: 20 percent off mattress toppers and bedding
  • Bear: 40 percent off sitewide with code AARP40
  • Birch: 27 percent off sitewide with code AARP27
  • Brooklinen: 20 percent off sitewide with code FRIENDSANDFAM; up to 50 percent off select bedding bundles
  • Brooklyn Bedding: 30 percent off sitewide with code BFRIDAY30
  • Luxome: up to $30 off pillows, up to $70 off blankets and up to $35 off sheets
  • Casper: up to 35 percent off bundles and 30 percent off adjustable bed frames; buy two pillows, get 20 percent off
  • Cozy Earth: up to 25 percent off sitewide
  • Layla: up to 74 percent off accessories and two free pillows with a mattress purchase
  • Naturepedic: 20 percent off sitewide with code BLACKFRIDAY; free waterproof pad and pillow(s) with any purchase of $699 or more
  • PlushBeds: 25 percent off mattress toppers and bedding
  • Purple: up to 25 percent off pillows and bedding bundles
  • Sealy: $29 off when you buy two adjustable pillows
  • Silk & Snow: up to 25 percent off sitewide
  • Sleep Number: up to $1,300 off mattresses; buy one pillow, get one 50 percent off; buy one set of sheets, get one 50 percent off
  • Tempur-Pedic: 20 percent off mattress toppers with code TOPPERS; 25 percent off sheets with code SHEETS25; up to $129 off pillow bundles (no code needed)

How to shop for a mattress on Black Friday

  • Confirm you're truly getting a deal. Not all Black Friday sales are good deals. Some brands mark up prices leading up to the holiday, then slash them and present them as a big discount. You can use a price-tracking tool like CamelCamelCamel, Keepa or Honey's Droplist to see a product's price history and determine whether it's a great sale or just a sales tactic.
  • Stack discounts. Many mattress companies offer coupon codes for adults 65 and older, health care workers and other groups. Some let you combine these discounts with Black Friday deals.
  • Check warranties and trial periods. All of the Black Friday mattress deals we included come with at least a 100-night sleep trial, allowing you to try the bed in your home for a few months before you commit. (Saatva, DreamCloud and Nectar offer a one-year free trial.) We've also highlighted brands that provide limited lifetime warranties, which typically cover defects in materials and workmanship.
  • Subscribe to newsletters. You may get an extra discount if you sign up for a mattress company's newsletter or text messages.
  • Consider financing options. Some companies offer zero or low-interest financing from three to 60 months, though interest rates can climb up to 36 percent depending on your credit score.
  • Keep your sleep preference in mind. Do you primarily sleep on your back, side or stomach? Your preferred sleeping position can influence your comfort and satisfaction with a particular mattress.
  • Know what type of bed is best for you. Memory foam mattresses tend to be more contouring and provide good pressure relief and motion isolation, while innerspring mattresses are generally better for edge support, cooling and responsive bounce. Hybrid mattresses combine the cushion of foam with the support of coils.

FAQs:

Is Black Friday the best time to buy a mattress?

Yes, the Black Friday holiday is one of the best times to buy a mattress. While mattress brands often offer similar discounts on other holiday weekends like Presidents' Day, Memorial Day and Labor Day, the Black Friday weekend is usually a great opportunity to score a big deal.

Is Saatva running a Black Friday sale?

Like most big mattress brands, Saatva has a Black Friday sales event. This year, the brand is offering up to $300 off luxury mattresses like the Saatva Classic and Saatva Rx, two of our top picks.

What are the best Black Friday mattress deals?

You'll find the top Black Friday mattress deals from big brands like Helix, DreamCloud, Saatva, Bear, Helix and WinkBeds.

Questions or feedback? Email us at AARPSmartPicks@aarp.org.

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