When Is Amazon Prime Day 2025?

Mark your calendar for the much-anticipated sales event

Andre Ellington,

AARP

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En español

Published June 30, 2025

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The highly anticipated Amazon Prime Day sales event returns this summer with some of the biggest deals the e-commerce giant has to offer, including discounts on a wide variety of products, from food to clothing, electronics and everyday essentials.

Here’s what shoppers need to know.

What is Amazon Prime Day?

Amazon Prime Day is an annual shopping event that the e-commerce platform hosts to reward loyal customers. It typically takes place in July and, despite its name, normally runs for 48 hours.

When is it?

For the first time, this year’s 11th annual Amazon Prime Day will be a four-day event. It will start on July 8 at 12:01 a.m. PDT and run through July 11.

Do I need to be a Prime member to shop?

To take advantage of Prime Day deals, you must be an Amazon Prime member. A Prime membership costs $14.99 per month, or $139 per year. Amazon offers a 30-day free trial, with half-price memberships for recipients of some government benefits, including SNAP and Medicaid. A discounted membership for students and young adults (ages 18 to 24) is $7.49 per month.

Beyond the sales event, Amazon Prime members get access year-round to free same-day, one-day and two-day shipping for eligible items; streaming for more than 12,000 movies and 2,100 TV shows; discounts at Whole Foods; free Grubhub+ delivery and other benefits.

How much can I save?

Shoppers can score discounts of up to 40 percent during Prime Day.

Most Prime Day deals are under wraps, but last year's Prime Day sale included up to 50 percent off Gap clothing, up to 42 percent off Bose wireless products,

32 percent off Breville’s compact smart oven and up to 20 percent off on select YETI ramblers, plus discounts on other popular products.

Can I shop now?

Amazon won’t roll out most of its Prime Day deals until the sale starts on July 8. But Prime members can get a head start with early access to some exclusive discounts and offers, including:

30 percent off a wide selection of Amazon brands.
Low prices on select devices, including discounts on a two-pack of Blink Mini 2 security cameras, a Ring battery doorbell bundled with a Ring wired floodlight camera, an Amazon Fire HD 8 Plus Tablet, an Amazon Fire TV Omni Mini-LED television and some Amazon Kindle models.
From June 17 to July 14, a $200 Amazon gift card upon approval of a Prime Visa Card.
From July 2 to 11, a $80 Amazon gift card upon approval of an Amazon Store Card, a credit card that offers 3 percent cash back on Amazon purchases, 5 percent cash back at Whole Foods and other perks.

Is Amazon the only one running sales?

Many big-box retailers compete with Amazon by offering major sales events in July, and this year is no different.

Walmart will host its Walmart Deals sales event from July 8 to 11, with markdowns on electronics, home items, toys and more.

Target is holding its big Circle Week sale from July 6 to 12. The retailer says it’s focusing on back-to-school items, including 20 essential supplies for under $20 and a $5 backpack.Best Buy and Kohl’s are also getting in on the action. Best Buy’s “Black Friday in July” event will run from July 7 to 13, featuring deals on TVs, laptops, headphones, video games and more. During Kohl’s “Summer Cyber Deals” event, running from July 7 to 10, the retailer will offer deep discounts on back-to-school products like backpacks, lunch bags and kids’ clothing.

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