“I don’t enjoy it.”
In the AARP survey, 17 percent of respondents admitted they don’t exercise because they don’t like it, and 20 percent said they prefer to be alone rather than socialize. And a 2025 Purdue University survey of 1,200 U.S. consumers found that many people know it’s important to eat well, but they prioritize taste first, passing on many healthy foods.
So how do you bring the joy? Before you begin a new exercise regimen, think about whether it appeals to you. When you find activities you really like doing, it’s easier to continue them, Erickson says. “If you don’t like swimming, don’t force yourself to go to the pool,” he says.
Likewise, when Fenn helps people switch to the MIND diet — which includes nine brain-healthy food groups — she starts with one food group that they already like. She also focuses on finding the right fit for people, pointing out that there are multiple dietary pyramids that are very similar to the MIND diet, with its Mediterranean focus, but which also address ethnic and cultural heritage. They include African diets rich in leafy greens, beans, and other plants, and Asian diets heavy on green vegetables.
Dr. Seth A. Gale, codirector of the Brigham and Women’s Hospital Brain Health Program, also tailors his advice to his patients' motivations, rather than proposing changes they may not stick to because they don’t like them.
Gale encourages socializing and engaging in cognitively stimulating activities that “challenge us to use our brains in different ways than in our everyday tasks.”
It doesn’t have to be crossword puzzles or online training programs, Gale says. “If you like history, watch the History Channel with someone and then talk to them about it.” Or “work on building a small model of a historic building or a ship from a model kit, doing a little every day over many weeks or months.”
For socializing, he suggests finding “just one or two group-involved activities, like a film showing or a talk (at a community or senior center). It’s really great for you and your brain, even if you only participate once or twice a season.”
“It’s too expensive.”
Cost was a top barrier to adopting healthy eating habits for 30 percent of AARP survey respondents. But, Fenn points out, some of the most important brain-healthy food groups are budget-friendly.
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“When shopping for berries, frozen are just as nutritious as fresh, and you can save money by purchasing them in large bags,” she says. “That's true for vegetables and leafy greens, such as spinach, peas, winter squash, edamame and more.” Dried and canned beans and legumes are often affordable, and whole grains like whole oats, quinoa, brown rice and whole grain pasta can often be found in the bulk section of the grocery store for savings, she adds.
Cost can also be a serious barrier when it comes to buying hearing aids. Hearing loss is one of the most treatable risk factors for dementia, according to AARP’s Global Council on Brain Health. Almost 1 in 3 people ages 65 to 74 have some hearing loss.
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