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“Say no to hot baths? They’re my winter guilty pleasure!”
“My moisturizer isn’t doing its job!”
“Do I really need sunscreen in winter?”
“My feet and hands look like relics from the ice age.”
Sound familiar? Winter has a lot going for it, beauty- and style-wise, these days. In fact, you couldn’t put together a better marketing strategy than scented candles and hot bubble baths, fleece-lined leggings, low-cost cashmere and, of course, heated car seats on a cold day. Unfortunately, that compelling seasonal message can be a little tone-deaf when it comes to skin care.
Ask mature women what images winter conjures, and they say “dry, tight, itchy skin,” “flaky shins,” “chapped hands and lips,” and more unpleasant sights. How do I know? I’m a beauty and style editor with a side gig as a personal shopper for women over 50 who talk about nothing but moisturizing from January through March. Here’s how to survive the season.
1. Swap your basic cleanser for a multitasking one.
Most women think face cleanser is a low-priority purchase and buy by brand or price rather than by formula. That’s a bad move in winter, especially when washing dry, sensitive, weather-damaged skin with hotter-than-normal water can strip away helpful natural oils.
A better choice? Balms, creams and oils that cleanse, soothe and nourish your complexion in one sudsy sweep. “Nourish” in this case means actually leaving your skin primed with line-plumping hyaluronic acid and glycerin as well as emollients like flaxseed oil, shea butter and jojoba oil, as a first step in your daytime and nighttime regimen.
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Formulas like Cetaphil Nourishing Oil to Foam Cleanser ($14, cvs.com); Garnier SkinActive Erase It All Makeup Cleansing Balm Hyaluronic Acid ($12, target.com), which goes from a balm to a milky lather; The Inkey List Hydrating Cream-to-Milk Cleanser with Hyaluronic Acid ($19, sephora.com); and an oil-to-lather formula such as La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil ($20, walgreens.com) transform in texture with the addition of water. Mild enough for even the most sensitive skin, they’re also highly effective at removing makeup and sunscreen.
2. Let serums and face oils power up your moisturizer.
“Why mess with perfection?” That’s what women who love their moisturizer say, even when it starts underperforming amid cold weather, low humidity and indoor heating. Get tough. Any cream that is not adequately addressing winter dryness, no matter how much it costs or how much you love the brand, needs help. Remember, mature complexions are typically already on the dry side even before cold weather begins, thanks to declining estrogen and reduced oil production.
First, check the ingredient list for anything in your beloved moisturizer that may be drying your skin further or disrupting its barrier layer. It could be retinol, alpha hydroxy acids like lactic or glycolic acid, alcohols like isopropyl alcohol and ethyl alcohol (not to be confused with fatty alcohols like stearyl alcohol, which is an emollient good-guy) or even fragrance, which can sometimes be disruptive in winter for those with sensitive skin, especially when sprayed on the neck.
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