Gift shopping for guys used to be quick: an aftershave, a beautiful tie or even some fancy dress socks, and you were done! Then men everywhere stopped shaving and began to grow facial hair, ditched the suits in favor of jeans, and dress socks went sporty, too. No worries. The new universal casual stay-home dress code has actually expanded your gift choices. Here's an easy guide for every man on your 2020 list.
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PHOTO BY: Banana Republic; Old Navy; Target
1. The new traditionalist
He's classic with a twist — so don't call him old-fashioned. Brewed French press coffee, lug sole loafers (with socks!) and newspapers are part of his daily routine, along with a challenging game of chess. Gift him a blazer alternative like the Old Navy Sweater-Fleece Shawl-Collar Cardigan for Men in black/gray marl ($45, oldnavy.gap.com), some snappy striped socks (yes, he's still a fan!) like the Banana Republic Color-Block Sock in green stripe and brown multi ($15, bananarepublic.com), or a modern citrus/woods fragrance like the Duke Cannon Aquatic & Fresh Woods Seneca Men's Proper Cologne ($20, target.com) — a portion of the sales are dedicated to veterans causes for an extra feel-good holiday touch.
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PHOTO BY: Target (2); DSW; Urban Outfitters
2. The sports enthusiast
He's a lifelong baseball/tennis/football fan who learned to do yoga and play pickleball this year. Living in gym clothes is his dream come true, so treat him to a bunch of moisture-wicking, odor-resistant, quick-dry tees and jogger-style workout pants like the All in Motion Men's Short Sleeve Soft Gym T-Shirt ($18, target.com) and All in Motion Men's Soft Gym Pants ($30, target.com) ... all in flattering neutrals that work together. Then add a pair of cool kicks like the Men's New Balance Fresh Foam X70 Sneaker in navy ($70, dsw.com) and a week's worth of sports socks like the Polo Ralph Lauren UO Exclusive Athletic Crew Socks Pack ($26, urbanoutfitters.com) to keep him feeling like a pro even when walking the dog.
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PHOTO BY: Bonobos; Nordstrom; Target
3. The cool cat
He's known for his leather jackets, jeans of every wash, sunglasses and stacked bracelets. A trendy dude, he was into stubble and fade haircuts before anyone else. Keep his rep going with a DIY beard and hair trimmer like the Braun MGK3220 6-in-1 Men's Rechargeable Wet & Dry Electric Shaver & Trimmer Kit for Beard and Hair ($25, target.com), an edgy bracelet like the Caputo & Co. Embossed Leather Wrap Bracelet in black/tan ($95, nordstrom.com), and a fashionable floral button-down like the Bonobos Tech Button Down Shirt in navy bellflower floral ($98, bonobos.com) to partner with all his jeans and joggers.
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PHOTO BY: Target; H&M; L.L. Bean
4. The fix-it guy
He's super-handy and can repair anything from a leaky faucet to your LED makeup mirror. Not exactly a fashionista, his daily jeans and chinos could use a practical update. He'll appreciate a moisture-wicking multipocket vest like the Goodfellow & Co Men's Fullzip Midweight Puffer Vest in charcoal gray ($30, target.com), the L.L. Bean Men's Quilted Sweatshirt Crewneck in storm blue ($65, llbean.com) to toss over tees, and a beanie like the H&M Men's Rib Knit Hat in blue or rust orange ($10, hm.com) instead of his usual baseball cap.
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PHOTO BY: Bloomingdale's; H&M; Old Navy
5. The workaholic
He has an amazing work-from-home ethic, now that it's possible to look businesslike onscreen while secretly wearing jeans and slippers. Treat him to a collared polo sweater like the H&M Men's Merino Wool Sweater in gray melange or navy blue ($50, hm.com) for polish from the waist up. Add a pair of toasty joggers like the Alternative Fleece Jogger Sweatpants in eco grey or eco true black ($54, bloomingdales.com) and fleecy scuffs like the Old Navy Faux-Suede Sherpa Lined Slide Slippers for Men in tan ($20, oldnavy.gap.com) for below-the-desk ease, too.
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PHOTO BY: L.L. Bean; Target; Old Navy
6. The outdoorsy dude
He's a nature lover who longs to be kayaking, hiking or camping. This winter he's sheltering his garden, building a fire pit and working on a beard. Try a cozy flannel shirt in a new-for-him plaid like the L.L. Bean Men's Fleece-lined Flannel Shirt, Traditional Fit, Hooded in apple cinnamon heather ($89, llbean.com), a dual beard/skin softener like The Art of Shaving Men's Sandalwood Stubble Beard Balm ($15, target.com) and a pair of text-friendly fleece gloves like the Old Navy Go-Warm Performance Fleece Text-Friendly Gloves for Men in camo ($10, oldnavy.gap.com).
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PHOTO BY: Biography; H&M; Everlane
7. The urban sophisticate
He's a city guy at heart (even if he lives in the burbs) who'd rather sit on a park bench and read than chat online. Whether going to a museum, exploring new takeout eateries or meeting a friend outdoors at a cafe for brunch, he likes looking pulled together and groomed. Treat him to a stylish geometric print scarf like the H&M Men's Jacquard Weave Scarf in blue/patterned ($18, hm.com), an elegant spicy botanical shave oil like Biography Few Words Shave Drops ($52, biographynyc.com) or just a pack of classy neutral face masks like the Everlane The 100% Human Face Mask 5-Pack in grey/black ($25, everlane.com) to provide the extra polish that's his signature.
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PHOTO BY: Uncommon Goods; Bloomingdale's; Ulta Beauty
8. The happy homebody
He's a foodie and TV movie buff who cooks the fluffiest scrambled eggs and loves watching the Food Network and old flicks on Netflix. Toasting s'mores in the fireplace is his idea of the perfect dessert. Make his holiday homey with a pair of lavender-filled, warm-in-the microwave mules like Uncommon Goods Men's Herbal Warming Slippers ($48, uncommongoods.com), fresh pjs like the UGG Steiner Pajama Gift Set for Men in blue plaid/gray heather ($95, bloomingdales.com) and a head-to-toe cleanser like 18.21 Man Made Spiced Vanilla Shampoo, Conditioner and Body Wash ($24, ulta.com) with an irresistible gourmand scent.
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PHOTO BY: Gap; Target; Nordstrom
9. The social media fan
He's a life-of-the-party schmoozer who loves hanging out on FaceTime or Zoom with friends, family and work colleagues. Always checking his Facebook feed and his iPhone for new texts, he can't wait to get back to real-time get-togethers and festivities. Make his screen appearances pop with a standout sweater like the Goodfellow & Co Men's Colorblock Regular Fit Crew Neck Sweater in brown ($25, target.com) or a bright puffer like the Gap Upcycled Lightweight Puffer Vest in vermillion ($98, gap.com), or give him a new credit card case like the Herschel Supply Co. Charlie RFID in lapis blue reflective ($28, nordstrom.com) with new shield technology that protects his personal info.
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PHOTO BY: Gap; Nordstrom (2); Bloomingdale's
10. The family guy
He's known for his sense of humor and ability to make everyone feel included (regardless of politics, lifestyle or opinions). His armchair advice, positive approach to life and readiness to play any board game from Monopoly to Spontuneous and Codenames banishes any holiday blues. Whether he's your dad, brother, son, uncle, grandpa, friend or husband, thank him with the AdamJK Everything Keychain ($15, nordstrom.com) with its “Everything Will Be So Good So Soon” tag, a cheery plaid scarf like the Gap Men's Recycled Cozy Scarf in multi plaid ($30, gap.com), an uplifting scent like Clinique Happy for Men Cologne Spray ($69, nordstrom.com) with hints of lime, orange and freesia ... and a smiley face mask like the Eleven Paris Smiley Mask ($18, bloomingdales.com) that gets a grin every time.
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