AARP Hearing Center
River cruising is a smart travel mode because guests can visit both well-known cities and charming destinations. In addition to sites in Asia, Africa, the Middle East and the U.S., the sailings immerse guests in mainly bustling European cities such as Budapest, Hungary; Amsterdam, Paris, Munich, Prague and Vienna, as well as smaller cities and historic towns like Basel, Switzerland; Passau, Germany; Strasbourg, France; Bordeaux, France and Antwerp, Belgium.
River cruising is one of the fastest-growing segments of the cruise industry, enticing travelers who seek smaller ship experiences, scenic voyages and cultural immersions, according to the Cruise Lines International Association (CLIA), a cruise industry trade association.
American river cruise guests are typically 55-plus, who enjoy both active and culturally curated experiences from these trips. River cruisers are a blend between working and retired individuals, according to Tauck, a tour company.
I have taken seven river cruises during the past few years and can attest that most guests aboard are over 50 years old. I’ve met retired couples, solo travelers and guests in their 50s and 60s who are still working. I have enjoyed intellectual conversations, small talk about their children and grandchildren, and spent time dining on board and exploring the ports with the new friends I’ve made during my river cruises.
Popular picks are eight-day itineraries that sail the Rhine and Danube rivers; holiday Christmas Market European cruises in Germany, France and Austria, and itineraries for tulip cruises in the Netherlands or wine cruises in Portugal or France.

River cruises have become increasingly popular among travelers 50 and over, says Kelly Connor, a travel adviser with AAA Club Alliance in Marlton, New Jersey.
“[The 50-plus demographic appreciates] the intimacy of a small ship where there are opportunities to meet like-minded travelers, a less frenetic onboard experience, the focus on culture and experience, and the safety and comfort of fewer onboard passengers,” says Connor. Guests unpack and settle into their cabin only once, making the travel experience more relaxed and streamlined.