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Holiday Greetings of the Presidents: Sentiments That Stand the Test of Time

From the founding fathers through today, wishes for joy and peace


spinner image a watercolor painting of the white house diplomatic reception room, which is on this year's white house christmas card
This years White House Christmas card depicts the Diplomatic Reception Room of the White House in Washington, DC. The design is a watercolor painting of the fireplace and decorated mantle of the Diplomatic Reception Room during the holidays.
Mark Wilson/Getty Images

I walked into one of the mega stores in August and was greeted by 10-foot-tall grim reapers and Santa Clauses all in one fell swoop. I’m sure it wasn’t a cheery sentiment I had on my lips at the time, but it does get one thinking of picking up those holiday greeting cards and mailing them before they are 50 percent off and belated.

​These days, holiday messages often involve a group text or an animated e-card. But in real, not virtual, reality, holiday greeting cards date back to the 1800s.

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Though first printed in the United Kingdom in 1843, holiday greeting cards only appeared in the United States much later, and they were expensive. Louis Prang started mass producing greeting cards in 1875 to make them more affordable, but it wasn’t until 1915 that season’s greetings became a custom with the help of Joyce C. Hall and his brothers, who created the company Hall Brothers, Inc., which would later become Hallmark.

Though not in greeting card form, a couple of our Founding Fathers set the example of sending holiday wishes. Benjamin Franklin, a prolific writer and author of the wildly popular Poor Richard's Almanack, sent these wishes to his readers in 1754: “Learning to the Studious; Riches to the Careful; Power to the Bold; Heaven to the Virtuous. Now glad the Poor with Christmas Cheer; Thank God you’re able so to end the Year.”

In 1755, Franklin also included something of a New Year’s resolution. "Be at War with your Vices, at Peace with your Neighbours, and let every New-Year find you a better Man."​

After retiring from the presidency in 1797, George and Martha Washington returned to Mount Vernon in Virginia. President Washington wrote a letter to Thomas Law, the husband of Martha’s eldest granddaughter, and included this, “We, remain in Statu quo, and all unite in offering you, & yours, the compliments of the season; and the return of many, many more, and happy ones.”

According to the White House Historical Association, Christmas was mostly a staid affair during the 19th century. That’s not surprising since Christmas did not become a federal holiday until 1870.

​President John Adams and his wife Abigail held the first Christmas party at the White House in 1800. President Andrew Jackson followed suit in 1835 with a party for the children of the household. ​President Benjamin Harrison put up the first White House Christmas tree in 1889. But it wasn’t until 1927 that a sitting president sent the first official Christmas message to the people. Responding to numerous requests, President Calvin Coolidge asked newspapers to publish his holiday greeting. He also presided over the first ceremonial tree lighting, a mainstay today known as the Pageant of Peace.​

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Coolidge set a trend that continues today, whether in the form of a card, video message or address to the nation. In Depression-era 1932, Herbert Hoover handwrote the very standard message: “A Merry Christmas and a Happy New Year.”

spinner image president roosevelt's holiday card shows the white house along with christmas wishes
This is a copy of President Franklin D. Roosevelt and first lady Eleanor Roosevelt's Christmas card for 1944, which was released by the White House in Washington, Dec. 21, 1944.
AP Photo

In 1933, President Franklin D. Roosevelt had his Secretary of State Cordell Hull personalize notes to be sent to consular offices overseas. President Eisenhower offered messages to American ambassadors, members of the Cabinet, Congress, foreign heads of state and government officials. Other presidents sent messages to the Armed Forces.

spinner image a holiday card from president lyndon b johnson and first lady lady bird johnson shows a christmas tree inside the white house
This is the interior of a Christmas card that was presented to White House Executive Chef Henry Haller from First Lady Lady Bird Johnson and President Lyndon B. Johnson in December 1967.
Courtesy of Henry & Carole Haller and Family via The White House Historical Association

“Many of you are serving the cause of freedom far from your homes and families. Among other freedoms, you are safeguarding the right of worship. Our prayers, the invocations of free men, are constantly with you,” President Lyndon B. Johnson said in 1966 in a message to the troops during the escalation of the Vietnam War.

“From the days of Valley Forge, our country has asked great sacrifices of its citizens and citizen soldiers. These sacrifices are felt more deeply this time of year as some of you spend the holidays away from your homes and loved ones, in many cases, for the first time. I want you to know that I'm deeply grateful to you, as are Americans everywhere,” President Ronald Reagan said in a peacetime message videotaped in September 1988.

While early cards often featured plain text, John F. Kennedy started the tradition of photographs on cards. Since then, artists have vied to have their work on official card covers, and messages have become reflective of the personalities in the White House. ​​

spinner image president george w bush's holiday card shows a snowy landscape surrounding the white house
The official White House Christmas Card from 2006. Inside it says "May the light of the season shine bright in your heart now and in the new year 2006. George Bush and Laura Bush."
Lori Ferber Collectibles

In the 2001 holiday card designed by artist Adrian Martinez, a rendition of the second-floor corridor of the White House highlights Mary Cassatt's 1908 painting, “Young Mother and Two Children.” First Lady Laura Bush selected Psalm 27:8 13 (RSV) for the interior message.“Thy face, Lord, do I seek: I believe that I shall see the goodness of the Lord in the land of the living.” The psalm was accompanied by the wish, “May happiness be yours during this season of goodwill and may the New Year bring peace on Earth, 2001.”

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​​In 2022, President Joe Biden noted in remarks to the nation that peace has often been defined during the December holiday season, whether it be preparation of the Emancipation Proclamation or a global plan to defeat fascism following the attack on Pearl Harbor.​

“We’re truly blessed to live in this nation,” President Biden said. “And I truly hope we take the time to look out — look out for one another.”

​Many of these sentiments may be Hallmark-worthy. Some may inspire you to create your own greeting to friends and family. Whatever you celebrate, or even if you celebrate nothing, I wish you joy, peace, and good health for the holidays and the New Year.

Share your experience: Do you have a favorite holiday greeting? Tell us your sentiment in the comments section below.

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