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Key takeaways
- The new limits aim to reduce repeated exposure to posts on nutrition, weight lifting and anxiety.
- Default teen account settings are now expanding worldwide.
- Independent testing found large drops in mature content when default restrictions were applied.
Parents and grandparents understandably worry that their teenage kids and grandkids are addicted to Instagram and other social media. Such concerns are heightened if the content is deemed harmful or inappropriate and is constantly fed to them.
On Tuesday, Meta, the parent company of Instagram, Messenger, Facebook and WhatsApp, announced new, expanded content-safety controls it says can help teens 13 and older “get more variety in what they see and helps prevent them from seeing certain types of content repeatedly.”
Limits to content on Instagram that the company is testing include posts about “nutrition, weightlifting, or how to cope with anxiety.”
We are “continuing to explore other ways to help make sure teens are having positive, age-appropriate experiences on our apps,” Meta wrote in a press release. “We recognize that some content … can be helpful, but it should be balanced” with other content.
The backdrop to the announcement is the first major public changes Meta has made since recent courtroom defeats. In March, a Los Angeles jury determined that Meta and Google-owned YouTube caused mental health distress in a young woman related to addictive design choices such as “infinite scrolls” and “beauty filters.” She was awarded $6 million.
A separate case in Santa Fe, New Mexico, ordered Meta to pay $375 million for “misleading consumers about the safety of its platforms and endangering children.”
“Meta’s announcement should be understood in the important context that two juries ... recently found Meta liable for harming children,” said James P. Steyer, the founder and CEO of the nonprofit Common Sense Media, an advocacy organization for kids in the digital age, in a statement provided to AARP.
Last October, Meta updated its 13+ teen account policy in the U.S., U.K., Australia and Canada. Meta says the goal is to deliver age-appropriate content by default, based on criteria inspired by parent feedback and movie ratings. However, it clarified that it did not work with the Motion Picture Association on those ratings. According to Meta, 9 out of 10 teens have remained on the default settings since the launch. Those safeguards are now being expanded globally.
Teens who think they can persuade parents they are mature can try to lobby their mom and dad to ease those restrictions.
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