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Just weeks ahead of its 50th anniversary, Apple raised eyebrows with the launch of the iPhone 17e and the MacBook Neo. These latest smartphones and laptops each start at $599, not the kind of premium sum consumers have come to expect from fresh Apple gear.
More on the laptop below, but when it comes to new phones, Apple is not the only tech company generating buzz lately, albeit at a very different price level.
A privacy shield
Rival Samsung recently announced the $1,300 Galaxy S26 Ultra flagship phone, which incorporates a first-of-its-kind privacy feature designed to keep prying eyes from spying on what it is you are doing. The feature, aptly called Privacy Display, makes the screen appear completely dark to anyone attempting to view it at an angle, whether an office snoop, a stranger on a train or a nosy neighbor peeking over your shoulder. But the display remains visible when viewed straight on. Using a set of wide and narrow pixels, Samsung engineered a way to narrow the light so that only the rightful phone owner can make out the screen.
You can turn on Privacy Display to automatically obscure notifications or, say, for specific apps, perhaps your password manager or banking app. And you can turn it off if you actually want to share what is on the screen.
What’s a robot phone?
A working prototype of a robot phone from China’s Honor was showcased at the recent Mobile World Congress trade show in Barcelona, Spain. This AI-powered phone has a small robotic arm that lifts up out of its body. It can swivel and rotate 360 degrees, as well as nod, shake, bop to music and track its users with a built-in camera. The phone is slated to launch in the latter half of 2026, initially in China. While you can imagine it being used by content creators, its cost and mainstream-use cases remain to be seen.
Not cheap, but a mid-range
Suffice it to say that compared with a robot phone, the iPhone 17e is more immediate and practical. True, Apple sold a “budget” iPhone 16e last year for the same $599. But with 256GB of base storage, or double the 16e’s capacity, plus other features once reserved for pricier models, the 17e feels like the company is making a more concerted effort to entice people saddled by tight household budgets.
Sure, prospective buyers face inevitable trade-offs, but consumers aren’t conceding as much as you might suspect. And the $200 savings, rather than stepping up to, say, the $799 iPhone 17, not to mention splurging for the way more expensive iPhones Apple sells, could be a big deal for some folks.
Even now, it is fair to say that at $599, the new iPhone isn’t inexpensive, just inexpensive for a new iPhone. While Apple is the sole maker of iPhones, numerous companies manufacture and sell Android devices, including Google, Samsung, Motorola and OnePlus.
There are many fine budget and mid-range choices among them, such as the recently released Google Pixel 10a, which at $499 undercuts the 17e, or the Pixel9a, which is still available and even cheaper. Samsung also has a strong handset in the $500 price range called the A56, which boats a large 6.7-inch display.
Battery life is a big deal for any phone, of course, and Google claims the battery in the Pixel 10a can last more than 30 hours on a single charge. Other worthy features include water and dust protection, a protective Gorilla Glass display and a Google VPN for security, plus an increasingly useful built in AI digital assistant with Google Gemini.
Among the A56’s selling points are excellent battery life, a large 6.7-inch display and what Samsung says will be six years of software support. It includes an ultrawide angle, a wide-angle and a macro camera lense on the rear.
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