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Key takeaways
- Supermarkets often mark up nonfood items significantly more than other retailers.
- Many cleaning supplies, pet products and kitchen goods are cheaper at warehouse or big-box stores.
- Drugstores can be better places to shop for health and personal care items.
Many supermarkets don’t just sell groceries — they also sell over-the-counter medications, soaps and shampoos, makeup and a variety of other products. But these items are often marked up significantly, says Bobby Ghoshal, CEO of Dupe.com, an AI shopping tool that helps consumers find lower-cost versions of popular products.
“Honestly, anything other than food can likely be found much cheaper at a discount store or wholesale store,” Ghoshal says. “I recommend only purchasing items that you’re going to consume at grocery stores. They don’t have an incentive to mark down items like diapers, greeting cards and other nonperishable items that won’t expire. Most are banking on the fact that consumers are busy and would rather save on time than money.”
Chip Carter, producer and host of the television show Where the Food Comes From, agrees, drawing this comparison: “Don’t order fish at a steakhouse, and don’t order steak at a seafood restaurant,” he says. “Grocery stores are literally telling you, ‘This is a grocery store; what you buy here is groceries.’”
Of all the overpriced nonfood items on supermarket shelves, these are among the worst offenders.
1. Cleaning products
Bleach, sponges and other cleaning supplies are supermarket staples, but you’re typically better off buying them in bulk from a warehouse store. “You will not find a better deal on Lysol at your local grocery store than you would at Costco or Sam’s Club,” Ghoshal says.
2. Pet products
Many grocery stores charge a premium for pet supplies, including food, treats and essentials like poop bags and cat litter, says Clay Cary, senior trends analyst at CouponFollow, a website that tracks coupon codes from online merchants to help consumers save money.
To find the lowest prices, he recommends buying pet goods from online retailers like Chewy or Amazon, which offer discounts for using their “autoship” and “subscribe & save” programs, respectively.
“You can get a really good deal,” Cary says. “Amazon and Chewy almost always will offer 5 percent off on a subscription for pet food.” PetSmart and Petco also offer discounts on auto-ship orders.
Tip: Because unit prices are typically lower on big packages, buying larger bags of dry pet food will “get you more bang for your buck,” says budgeting coach Andrea Woroch.
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