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Tariffs Could Raise Car Prices — Here Are 5 Ways for Buyers to Save

There are still deals to be found on new and used vehicles


a car being lifted from a shipping container by a crane hook that is shaped like a dollar sign
Rob Dobi

If you’re in the market for a new car, you could be in for sticker shock. A 25 percent tariff on imported automobiles is expected to increase prices by $2,500 to $20,000, depending on the vehicle, according to a report from Michigan-based consulting firm Anderson Economic Group (AEG). In addition, a 25 percent tariff on foreign auto parts, which took effect May 3, could raise prices even higher — with a couple caveats.

On April 29, President Donald Trump signed an executive order that U.S. carmakers paying the 25 percent tariffs on foreign-made vehicles won’t also be charged for other import taxes, such as those on steel and aluminum. The Trump administration also said it would allow automakers to be partially reimbursed for the tariffs on foreign parts for the next two years based on a proportion of the cost of the imported components.

The price hikes won’t be limited to new foreign-made cars, though. Most vehicles made in America have imported parts. And as new car prices rise, used car prices will likely follow suit, economists and auto industry experts say. 

“If you are planning to buy a car, I think you should buy it now,” says Ilhan Geckil, AEG’s managing director of strategy and valuation.

But before you head to the dealership, be aware of how car costs and inventories could be impacted by tariffs, and make sure to review your options to find the best price on the vehicle you want.

Which vehicles will be affected by tariffs?

Although the 25 percent tariff applies to all imported vehicles, some foreign-made automobiles could see especially large price hikes. Price tags on smaller European imports could rise $8,000 to $10,000, according to the AEG report. Luxury sedans, SUVs and sports cars manufactured overseas may see prices surge by more than $20,000.

Steep drops in inventory are also expected to drive up prices for certain vehicles. Several foreign brands, including Jaguar, Land Rover and Volkswagen, have announced that they’re halting imports to the U.S.

Rising costs won’t be limited to imported vehicles. “You’re not going to be able to go down to a dealership and say, ‘It’s made in the U.S. It should cost less,’” says Brian Moody, senior lead editor for Autotrader and Kelley Blue Book. That’s because the 25 percent tariff on imported auto parts affects vehicles assembled in the U.S., with domestic car manufacturers importing at least half of the components in American-made cars, according to the White House.

AEG estimates the tariff will increase prices for small crossovers and sedans assembled in the U.S. with imported parts by $2,500 to $4,500. The tariff could add $5,000 to $8,000 to the cost of mid-sized vehicles and some pickup trucks, and full-size SUVs assembled in America with foreign parts could see price increases of $10,000 to $12,000.

Used cars won’t escape price hikes, either. Their prices were already expected to increase this year because of low inventory, Moody says. They could go up even more as demand for used cars rises in response to surges in new-car prices.

5 ways to save on a car purchase in today’s market

While it’s not a buyer’s market, there are still tactics you can use to find a deal on a new or used car.

1. Act sooner than later

Experts say you should still take the time to research the cars you’re interested in and compare prices — just don't take too long. 

“If you’re already in the market for a new or used car, I would speed that process up,” Moody says. The longer you wait to buy, the more likely you’ll see price increases and inventory shortages as other car shoppers rush in.

2. Look for limited-time deals

Some auto manufacturers have responded to the tariffs on imported vehicles by offering limited-time discounts. For example, Nissan has dropped prices on its Rogue and Pathfinder models.

Ford is running a promotion that offers employee pricing on most 2024 and 2025 Ford and Lincoln models through June 2. Depending on the vehicle, buyers could save thousands with the employee discount, a Ford spokesperson says, though time is running out on the deal.

3. Be flexible

“If you’re shopping for a deal, you may not end up buying the same kind of car you had last time,” Quiroga says. You might have to settle for a different model or an entirely different brand.

Even if the type of car you want is being offered at a price you can afford, it might not be available in your preferred color or trim. So, now is the time to be open-minded when it comes to deciding what features are must-haves versus nice-to-haves.

4. Don’t expect to negotiate a deep discount

“The days of being able to walk in and negotiate five grand off the price are gone,” Barry says. Still, researching car prices can help you zero in on the best deal.

Instead of using a vehicle’s sticker price or MSRP to guide your price negotiations, see what local shoppers are paying for the specific model, Barry recommends. Consumer Reports has a Build and Buy Car Buying Service that its members can use to see what others near you are paying for the car you want. In addition, CarFax, Edmunds, Kelley Blue Book and TrueCar show how much specific cars are selling for in your area based on recent sales data. 

“The best deal is where you’re paying less than your neighbor,” Barry says. “You might be paying $2,000 more than sticker, but everyone else is paying $3,000 more.

5. Shop at multiple dealers

Prices and fees can vary significantly between dealerships, especially as tariffs impact inventories differently, Barry says. One approach: Go to the auto manufacturer’s website and search inventory for the car you want at dealerships within, say, a 50-mile radius (or more, depending on how far you’re willing to travel to get the best price), and contact multiple dealers for quotes.

Auto loan offers can also vary by dealership. According to a LendingTree survey, car buyers who shopped for loans on its auto loan comparison platform could have saved an average of $5,198 over the life of their loan by opting for the offer with the lowest interest rate versus the highest rate.

Consider sticking with the car you have

Depending on the age and condition of your vehicle, it might make financial sense to stick with the car you have and make any necessary repairs instead of purchasing a new one in this market. “If it has some life in it … we’ve found that there are a lot of cars out there that can get to 200,000 miles,” Barry says.

If your car needs repairs, get them done quickly — before the 25 percent tariff on imported parts raises prices for auto parts.

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