AARP Hearing Center
Anxiety over rising prices is prompting many Americans to tighten their holiday gift-giving budgets this year. Concern is highest among boomers, with nearly half of shoppers in this generation reporting they’re worried about gifts being more expensive, according to Bankrate’s 2025 Early Holiday Shopping Survey.
If you’re a grandparent, you can’t simply cross a few grandkids off your list to keep costs down. But there are some strategies you can use to make gifts for your grandchildren more affordable this holiday season.
1. Snap up bargains during Black Friday sales
The day after Thanksgiving is still one of the best days of the year to find great deals on certain gifts. Retailers mark down popular toys to attract shoppers to their Black Friday sales, says Kristin McGrath, senior editor at The Krazy Coupon Lady, a website dedicated to finding coupons and deals.
For example, Kohl’s typically discounts toys by up to 50 percent during Black Friday sales and offers bonus rewards coupons that you can put toward future purchases. Amazon, Target and Walmart also offer some worthwhile Black Friday sales.
“Those retailers are in competition with each other and a lot of times will be offering deals to compete,” McGrath says.
Compare prices online among those retailers, or use your phone to price-check while shopping in-store to verify you’re getting the best deals. You can also plan ahead by checking retailers’ sites or deal sites, such as The Krazy Coupon Lady, BlackFriday.com or DealNews.com, to find out when their sales go live. Some retailers roll out Black Friday deals as early as the Sunday before Thanksgiving, she says.
2. Check clearance sections
Some retailers offer aggressive post–Black Friday markdowns on holiday gifts that didn’t sell out, says Elisabeth Cook, a deal-hunting specialist in Lansing, Michigan, who’s known on social media as Liz the Clearance Queen. Kohl’s, Target and Walmart usually hold clearance sales in December, she says. And McGrath adds that the clearance sections at Dollar General, CVS and Walgreens are also good places to shop for deeply discounted gifts.
If you act quickly, you may find lingering summer and fall items on clearance racks for up to 90 percent off. Many won’t be season-specific — “There are a lot of items that don’t have pumpkins or ghosts on them,” Cook says — and can make great gifts for the winter holidays.
More From AARP
Mistakes to Avoid at Warehouse Clubs
Going overboard with perishables, getting lured by free samples and other pitfalls to avoid
25 Great Ways to Connect With Your Grandkids
Smart, silly, seriously fun ideas for making memories across generations
Avoid These 10 Purchases on Black Friday
You're better off shopping for these products at different times of the year