Many Older Americans Are Drawn to Online Gambling as Industry Booms

With new ways to bet from home, retirees are getting hooked — and losing their savings

John Rosengren,

AARP

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Published May 12, 2026

Pete Ryan

Key takeaways

Online gambling has exploded in popularity, accounting for much of the $700 billion that was wagered last year.
Casinos and online betting platforms often target older adults with their ads and are designed to keep users coming back for more.
Online gambling can be more seductive than other forms of betting; many users begin betting compulsively.

Jack F. had played the slots on trips to Atlantic City with his wife for years but never had a problem gambling — until he tried it online.

“I didn’t get into it at the casinos,” says Jack, 81, who asked that his full name not be used because he is in a recovery program for problem gamblers that stresses anonymity. “Then I discovered the iPhone. How wonderful the iPhone is! You can sit in your living room or bathroom and gamble away.”

That was only a few years ago. Jack was happily retired from his job as a battalion chief with the Jersey City Fire Department. He lived in Clark, New Jersey, with his wife, a retired hairdresser. Their 56-year-old daughter lived in a basement apartment downstairs. They had three other adult kids and seven grandkids. Their house was paid off. His pension, her Social Security and their savings easily covered their monthly bills. Life was good, comfortable.

That all changed when, out of boredom, he started gambling on his phone at night. After his wife and daughter had gone to bed, he’d sit by himself in his recliner in the family room and play slots on the Borgata Casino app he’d downloaded. Soon he was doing that five nights a week, the hours slipping by two or three at a time — staying up sometimes as late as 2 in the morning — and racking up losses of as much as $5,000 a night. It was far more than he could afford on their fixed budget. “I can’t believe I did what I did, how late in my life I got into this,” he says. “It happened so quickly. It’s just so easy to get hooked.”

A court ruling fuels an industry

In the wake of the 2018 U.S. Supreme Court decision that opened the door for legalized sports betting, a lot of media has focused on young men getting hooked on internet gambling. But very little attention has been paid to the ways older Americans are vulnerable to developing online gambling problems. The user-friendliness of apps that transform computers, tablets and smartphones into portable casinos, combined with the opportunity to play continuously, has almost doubled the amount Americans have wagered over the past five years. That has driven the rise in gambling problems nationwide, notably in people age 50 and older.

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“You can make the argument that the generation that is most susceptible to developing gambling as a problematic behavior is boomers,” said Don Feeney, research and planning director for the Minnesota state lottery, in the Nebraska Public Media documentary Growing Old Gambling. “When I started looking at the risk factors for gambling addiction, they seemed to me to be concentrated in boomers: isolation, the sense of guilt, stigma, forbidden fruit.”

Deceptive features in game design, custom-tailored marketing and seemingly ubiquitous advertising are inducing people to gamble longer and lose more money than they intended. “Often older people who develop gambling problems have been fine gambling recreationally most of their lives, but as we get older, we’re subject to more stressors related to health, we start to lose loved ones,” says Ted Hartwell, former director of storytelling at the Nevada Council on Problem Gambling. “That can lead to behavior like gambling becoming a way of escape, to numb some of that physical or emotional pain.”

Indeed, experts say online gambling operators view people over 65 as a desirable market and target them with their advertisements and promotions. “They go after the seniors,” says Gary Schneider, 71, a recovering gambling addict. “Online casinos know exactly who they’re talking to. An older person who’s lonely gets a call from a concierge and has someone to talk to. It’s a con game.”

The consequences can be devastating for those who are retired, on fixed incomes and with no means to recoup losses once their savings accounts are wiped out. And there are worrisome signs that the problem is growing. The Connecticut Council on Problem Gambling reports that 1 in 9 of the organization’s helpline calls come from someone age 55 or older. In Nevada, the number is even higher: among callers seeking direct assistance from the state’s helpline, 1 in 3 are 50 or older.

At the Dr. Robert Hunter International Problem Gambling Center in Las Vegas, the oldest in the country and one of the largest, approximately 35-40 percent of clients are over 50. Even these numbers may not represent the full extent of the problem because, as noted in the journal Frontiers in Psychiatry, “very few older people with a gambling disorder will seek access to specific treatment programs.”

The industry booms online

Since the 2018 Supreme Court ruling, 32 states and the District of Columbia have allowed online sports betting on everything from the Super Bowl to Ping-Pong.

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Many people also gamble in online casinos. Right now, they can do that legally in only 7 states (Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, Rhode Island and West Virginia). Still, online casino gambling is widespread throughout the country, with illegal sites openly advertising and allowing access from anywhere. When asked if people in Minnesota — where online casino gambling is not legal — were gambling online, Susan Sheridan Tucker, executive director of the Minnesota Alliance on Problem Gambling, said, “It doesn’t matter whether the sites are illegal or not. People are still gambling online. If we’re interested in reducing gambling harms, all types of gambling must be regulated.”

According to a 2025 study of online casino advertising trends published by the American Gaming Association, offshore and sweepstakes operators such as Chumba Casino, Pulsz.com and McLuck are focusing their advertising in states like California, Texas and Florida, which have the highest number of residents age 65 and older.

Over 75 million Americans — more than 1 in 5 — now have an account with an online sports betting service, and most of them use an app on their smartphone to place their bets, according to a 2025 national survey by researchers at Siena College Research Institute and St. Bonaventure University. Much of the $700 billion placed in bets last year was wagered online, and not just on sports.

Gambling problems grow

Online gambling became especially popular with older Americans during the COVID-19 pandemic, when lockdowns restricted trips to the casino, and people were looking for ways to fill their time. A review of betting data by England’s Royal College of Psychiatrists showed that online gambling during the pandemic increased more for people over 65 than it did for any other age group.

And with that popularity came addiction. The National Council on Problem Gambling estimated that the risk of gambling addiction grew by 30 percent from 2018 to 2021. One study published in JAMA in February 2025 reported a 23 percent nationwide increase in internet searches for help with gambling problems. Since Pennsylvania legalized online casino gambling in 2017, the number one reason people cite for calling the state’s gambling hotline for help is online casino games.

Jimmy C., 64, who is also in a recovery program for problem gamblers, says he is one of those who found out the hard way that online gambling can be more seductive than traditional forms of wagering. The New Jersey native is a lifelong gambler; he started betting in card games at age 12, on football games at 14 and in casinos as soon as he was old enough to frequent them. He got into financial trouble gambling as a young adult, but by working mountains of overtime at two jobs, he was able to cover his losses.

Once he started betting online, however, his compulsive gambling intensified, and his troubles accelerated. He opened accounts on four different apps, betting on sports and playing slots, and wagered far beyond his means. One year, he gambled more than $250,000 through a single online account. He seemed to play endlessly — driving in the car, during bathroom breaks at work, on the toilet in the middle of the night. He even set his phone on autoplay while taking a shower, losing $500. He rigged the TV monitors at one of his jobs, where he was supposed to be surveilling traffic conditions, to display four football games he had bet on. He blames the easy accessibility of his phone: It was always there, always available to take another bet. “As long as we’re awake and breathing, a compulsive gambler usually will engage in some activity as long as they have access,” he says.

The American Psychiatric Association classifies gambling addiction in its Diagnostic and Statistical Manual of Mental Disorders (DSM-5) as a disorder on par with substance use disorder. Indeed, gambling activates the brain’s reward systems similarly to how alcohol, cocaine, opioids and other drugs do. Those who develop a gambling disorder continue to bet despite symptoms such as a preoccupation with gambling, the inability to control their betting behavior, feeling the need to chase losses and gambling to escape problems.

Pete Ryan

Designed to seduce

Gambling online may carry a greater risk than gambling at a casino because of features built into the apps. Some let users make bets continuously, as often as every three seconds. That continuous action — whether it’s placing a bet on if a pitcher will throw a strike or simply pushing a button — does not allow for a reflective pause, when a gambler might realize it’s time to take a break, and is known to induce riskier behavior more likely to lead to gambling problems. Some apps have an automatic betting feature, where “you can tell it to continually gamble for you,” says Krutz. “So you hit the button once and then it bets over and over and over and over and over again, and you just watch.… You may be sucked into that, and you may empty your account very quickly. We’re talking $1,200 an hour [making a $1 bet every three seconds], and you can do it for 24 hours a day, seven days a week.”

Using a credit card can be especially risky because it allows people to gamble with money they may not have. But any form of digital expenditure seems to carry greater risk than using actual money. “Many report being surprised by how much they bet when they look at their betting statements later on,” says Nerilee Hing, a research professor of gambling studies at Central Queensland University in Australia. “It’s very easy to lose track of expenditures. You can’t see your physical cash dwindle away, your wallet empty, or yourself having to withdraw more cash from an ATM. You just keep tapping away on your phone.”

Gambling apps, just like electronic gaming machines (or slots) found in brick-and-mortar casinos, are designed to maximize the time someone is playing and, in turn, maximize the amount the person is betting. That ultimately maximizes the amount the person is losing because, given the odds, the longer someone plays, the greater the probability they lose.

There are elements of the apps’ design that can deceive and manipulate users. These include near misses. Say you’re playing a game with three spinning reels and the first and second show a cherry on the winning line, but the third shows a cherry just above the winning line. That’s a near miss. Though this is all virtual, it appears you almost won, and neurological research has shown such near misses trigger the same response in the brain as a win. Losses disguised as a win can do the same. Say you bet $5 and win $2. The app flashes all the sounds and images associated with a win, which can register in the brain as a win when you have actually lost $3.

Hing and other researchers have found that these practices can deceive gamblers, inducing them to play longer and lose more money than intended. Richard Daynard, a legal scholar, president of Northeastern University School of Law’s Public Health Advocacy Institute and pioneer of strategic litigation against the tobacco industry, charges that online gambling companies are doing what tobacco companies did with cigarettes: engineering their products to be addictive. “If you want to compare it with cigarettes,” he says, “these are both designed as traps. Designed to trap people into addiction. Online betting is designed to be addictive.”

Aggressive Advertising

Gambling apps are being marketed relentlessly, critics say. Television broadcasts of sporting events are saturated with the logos of online bookies like FanDuel and DraftKings, commercials featuring star athletes promoting gambling and commentators bantering about betting odds. Elsewhere, slick and pervasive ads promise “free bets” and say you can “win big.” Americans 50 and older are encouraged to get in on the gambling game. Some ads target older adults with offers for freebies, discounts and even medication coupons. One TV spot has Yankees legend Derek Jeter, 51, walking in front of a highlight reel of some of his best plays and saying, “You never know when a play will become legendary. When the moment comes, will you be ready?” He flashes a phone showing the BetMGM logo while a voiceover intones, “Make it a season you’ll never forget when you bet on baseball.”

A static ad for an online casino makes it seem oh-so-simple to win money with gambling apps. It depicts a woman clearly over 50—phone in hand, wearing a happily surprised expression—and bears the caption, “If you love casino games, Chumba Casino is free to play, and you can win cash prizes.”

The apps collect reams of data on users, enabling online gambling companies to laser-focus their marketing efforts. Knowing how and when someone bets, what they bet on and how much they bet enables these companies to tailor offers and other inducements to encourage more gambling. In November 2024, the Lancet Public Health Commission on Gambling reported, “Online gambling companies precisely target consumers using predictive algorithms, personalization, and persuasive technologies and train sophisticated algorithms to enhance an individual’s user experience.”

Addressing the problem

The gambling industry invested $472 million over a 12-month period to encourage responsible gambling, fund research and provide support services for problem gamblers, reported the American Gaming Association, which promotes and lobbies on behalf of the industry, in September 2024. The concern, critics contend, is that the industry frames problem gambling as an issue that rests with the individual who develops the gambling addiction, rather than accepting responsibility for the way product design and marketing efforts exacerbate or even cause problems.

The first comprehensive federal legislation to address these issues has been proposed. The SAFE Bet Act would place severe restrictions on advertising, prohibit AI from tracking users and creating individualized offers and promotions, and stop betting during college or amateur sports games. But it has not gained traction in Congress. At the state level, no government has passed meaningful reforms with measures similar to these. Perhaps that’s because states have come to rely on the money they get from the gambling industry as part of their annual budgets.

In 2024, the gambling industry paid $15.91 billion in taxes on commercial gaming to state and local governments. Those governments deeply depend on those revenues, the Lancet commission observed.

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