AARP Hearing Center
Key takeaways
- Inflation is the top financial concern for middle-income Americans.
- Brand-name products, impulse purchases and premium cellphone plans could be straining your budget.
- Extended warranties often aren’t worth the cost.
If things feel more expensive these days, it’s because they are. Between rising grocery bills, gas prices, insurance and utilities, many older adults are feeling the pinch. Factor in expenses for the sandwich generation — people who are supporting aging parents while also raising children or supporting adult children — and it’s hard not to have money on the brain.
According to an October 2025 CNO Financial Group survey, inflation is the top concern for middle-income Americans, followed by fears of outliving their money and cuts to Social Security. Credit card debt isn’t helping — over 40 percent of U.S. adults have some, with Generation X carrying an average balance of $9,600, the highest of any age group, according to data from credit bureau Experian.
The silver lining? Small changes in what you purchase can go a long way toward reducing your expenses. Cutting back on these 12 items can help you save money.
Premium gasoline (unless your car needs it)
If you’ve filled up your tank recently, you may have been shocked to see the total. The average price per gallon for regular gas hit $4.108 on April 15, up from $3.699 a month earlier, according to AAA. And that’s just for regular unleaded. A gallon of premium reached $4.986 a gallon on average. You don’t want to skimp on premium if your car is designed to run on it, but there’s no harm in using regular fuel otherwise, according to Consumer Reports. “Most drivers don’t actually need premium gas, even though some assume it’s better for their cars’ long-term durability,” says Mike LoCascio, regional service director of Kunes Auto Group, a dealership in Delavan, Wisconsin.
Check your owner’s manual or look inside your fuel door to see what type of gas your vehicle requires. “If it says ‘premium recommended’ rather than ‘premium required,’ you can use regular gas,” says LoCascio. “Chances are you won’t notice any difference” in performance, he says.
Gym memberships you aren’t using
That fancy gym or boutique sports club may have seemed like a good idea when you joined it at the start of the year, but if you’re not using it enough to justify the membership fee, it might be time to call it quits. Gym memberships typically cost $40 to $70 month, and fees at luxury gyms fees can run into the hundreds.
Canceling doesn’t mean you have to stop exercising, though. You can still prioritize working out at home and around your neighborhood. “Start with walking,” suggests Jon Jon Park, an international personal trainer based in Los Angeles. “It’s one of the most effective and accessible ways to improve heart health, build endurance and stay consistent, especially if you can walk or hike with a friend.”
If your budget allows, Park recommends buying inexpensive equipment like resistance bands, light dumbbells and an exercise mat to expand your workout routine.
Brand-name groceries and other products
Billboards, commercials, targeted ads on social media … We’re exposed to countless brand promotions. But name-brand products cost more than generic goods. In fact, prices for generic groceries are about 40 percent less than their brand-name counterparts, a 2023 CNET study of foods sold at Wegmans and Stop & Shop found.
If you’re new to buying generic, try tiptoeing in, suggests Kiki Jacobson, a licensed mental health therapist in Wilmington, North Carolina, who specializes in financial therapy. Start with something small, like switching from name-brand paper towels to a store brand.
“It can be helpful to try and build tolerance and confidence with this by starting with alternatives that are low-risk, allowing for gradual exposure to uncertainty,” she says.
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