Holiday sale! Get 25% off the Smart Driver online course today and you could save on auto insurance.
Living on a Budget
by Sid Kirchheimer, AARP Bulletin, September 21, 2010
In planning a household budget, never forget those venerable cost trimmers, shopping coupons. It's been more than a century since C.W. Post offered the first official savings coupon—a penny off his Grape-Nuts cereal. Today, the face value of coupons averages $1.37. Redemptions are at an all-time peak—3.2 billion coupons in 2009, up about 23 percent over 2008, and rising another 8 percent in the first half of 2010, according to the coupon industry.
Between $5.20 and $9.60 per week of grocery bill savings can result from about 10 minutes of gathering coupons, according to industry estimates. Industry research also suggests that 95 percent of Americans age 50-plus use coupons and that the most devoted users are some of the richest, earning more than $100,000 per year.
Sid Kirchheimer writes about health and consumer issues.
Featured AARP Member Benefits
See All >
WayForth Home Transition Management
Free consultation and follow-up plan
Personal Loans from Marcus by Goldman Sachs®
No-fee personal loans
Members can save monthly on qualified AT&T wireless plans
Members can save 50% on prescription lenses
You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits.
Your email address is now confirmed.
You'll start receiving the latest news, benefits, events, and programs related to AARP's mission to empower people to choose how they live as they age.
You can also manage your communication preferences by updating your account at anytime. You will be asked to register or log in.
In the next 24 hours, you will receive an email to confirm your subscription to receive emails
related to AARP volunteering. Once you confirm that subscription, you will regularly
receive communications related to AARP volunteering. In the meantime, please feel free
to search for ways to make a difference in your community at