Apple is slashing the cost of a replacement battery for many users, after reports that their older phones ran more slowly following a software upgrade designed to extend battery life and avoid unexpected shutdowns.
The price of a battery replacement dropped from $79 to $29 in January for anyone with an iPhone 6 or later version. Consumers whose phones are lagging behind haven’t been happy with Apple, with some even filing lawsuits that claim the company intentionally pushed out the slower speed to get people to buy new and faster phones.
In a statement, Apple clarified what it called a misunderstanding about its “power management” upgrade. The company “would never do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” the statement said.
“We know that some of you feel Apple has let you down. We apologize,” Apple said.
The company says to address concerns, recognize loyalty and regain trust, it will keep the price cut in place through the end of 2018. The company also plans to push another software upgrade so consumers can better track the condition of their battery.
The batteries aren't designed to be replaced by iPhone owners. Most will have to go to an Apple retailer or ship their phone to Apple. Owners also can use a third-party service or order a do-it-yourself kit, but those options will void an existing warranty, according to CNN.