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Rock climbing, race car driving, feeding people in need, teaching people to drive safely. Doesn’t sound like what people in their later years would do with their time? Well, listen up: Older adults are living their best lives, doing meaningful work and having loads of adventures.
In fact, they’re a bunch of badasses.

Apply: AARP Benefits Badass Contest
Win $50,000 and the title of AARP Benefits Badass by highlighting how AARP membership helps people make their money, health and happiness last as long as they do. Apply at aarpbenefitsbadass.org by submitting a short video that uses your creativity to spotlight AARP’s value. (Contest rules here.)
People in their 50, 60s, 70s and beyond are busting stereotypes and using their decades of wisdom and experience to push boundaries and do things they’ve always wanted to do, regardless of age. They’re savvy about saving money, working to stay healthy and caring for their communities. No rocking chairs for these folks — unless it’s after a long day of mountain biking.
These in-the-know adults are tapping into AARP memberships and all the perks that come along with that. And guess what? You can get in on the action too — even if you’re under 50.
We’re looking for someone to wear the crown of “AARP Benefits Badass” and spread the word about how the benefits of AARP membership help people make their money, health and happiness live as long as they do. This person will need to be passionate about sharing tips and tricks that can turn the masses into badasses.

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The winner of the AARP Benefits Badass contest will receive a $50,000 prize. Contestants can apply through May 29 by submitting a short video that shows off their charisma, creativity and knowledge of AARP’s value, such as our programs, tools and other membership benefits. Contestants will be asked to describe, in a few words, why they should be the AARP Benefits Badass. Apply at aarpbenefitsbadass.org.
Twenty-five videos will be chosen as finalists, and from June 27 to July 24, the public will get to vote for their favorites. AARP will select and announce the winner in mid-August.
In case you want to be inspired by a few badass people, here are some who are shaping their later years the way they envision them — not to fit anyone else’s standards or opinions.
Renée Brinkerhoff
Denver, Colorado
Former stay-at-home mom Brinkerhoff decided to do something extreme: race cars. She didn’t know much about auto racing, but she was committed. Before taking up the sport at age 55, she spent 20 years homeschooling her children, coaching their soccer games and driving carpools.