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A Late-Life Art Debut Is Fueled by Strangers and Community

Decades after his only art show failed to sell a painting, hundreds showed up — and bought every painting


Ben Feldshuh painting at an easel inside a home
Ben Feldshuh has been painting all his life, finally selling his first piece — and all the others — after retiring from his psychiatry practice.
Courtesy of Hera

Ben Feldshuh has been an artist ever since he painted a submarine in kindergarten. But few people knew.

Growing up in New York City with a poor father who wanted his children to pursue financially stable careers, Feldshuh went on to become a psychiatrist. While Feldshuh continued to paint in his free time and even studied in the late artist Sam Adler’s studio, his passion remained a private antidote to his clinical work.

“Psychiatry is precise work and serious work — you’re operating on the brain,” says the 89-year-old, who retired about four years ago. “Art is freedom. There are no rules.”

But there is heartbreak. About 35 years ago, Feldshuh sent some of his work to a local gallery. It was accepted, and the venue hosted an extravagant show largely on his dime. But at the end of the night — and $10,000 in the red later — Feldshuh had to take every creation back home.

A painting by Ben Feldshuh from 2010 titled "Sweet Cheeks in the Sunshine"
One of the many Feldshuh paintings that sold this winter: Sweet Cheeks in the Sunshine, 2010
Courtesy of Hera

“The show was a disaster, financially and emotionally. It was a traumatic situation that no one really wanted to buy anything, and they were beautiful paintings,” Feldshuh says. “So I just stopped painting for the public. I painted for myself from that point on.”

That is, until an evening in February when Feldshuh became a real painter. The kind who attracts waitlists of strangers and sells every piece. The kind who wants to paint every day until he dies.

“It was always Saturday and Sunday or late at night,” he says. “It’s going to be a daily routine because now, I’m an artist, and I’m accepting the title of artist.”

A chance encounter

Feldshuh’s path to public artist traces back to a few months ago, when an entrepreneur named Jenny Lee was wrapping up a breakfast meeting in a diner in Manhattan. Her party spotted Feldshuh enjoying his regular toast and orange juice alone and struck up a conversation.

“He said, ‘My biggest fear is that I pass and no one has seen my art,’ ” remembers Lee, the cofounder and CEO of the health care platform Hera. When Feldshuh invited the group to his apartment across the street to take a look, Lee told him, “The world needs to see this.”

A painting by Ben Feldshuh from 2010 titled "Marriage Dinner"
Marriage Dinner, 2010
Courtesy of Hera

She got to work making that happen, planning to put a few of Feldshuh’s compositions up at her office and invite some friends. But when she posted a clip to TikTok encouraging New Yorkers to come out to support Feldshuh, it went viral.

RSVPs exceeded the office’s 150-person capacity overnight. Hundreds more people joined the waitlist. Others messaged Lee’s team to claim the art. Then Peerspace — a sort of Airbnb for event space — caught wind of the event and donated a larger venue. The guest list grew to 500, then 600, then more.

Lee and colleagues ordered refreshments and decorations, and learned how to price, label and package art. “We had engineers wrapping art. We had folks on our sales team building easels the day of,” she says. “It was all of us just in our own way pitching [in].”

Feldshuh, who never married or had kids, was stunned when he heard how many people were expected. “I was up all night watching the [Olympic] ice dancers because I couldn’t go to sleep [thinking] that 600 people are going to come to my show.” The next night, the list neared 800.

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‘Sold’

Engaging in creative practices is a boon to healthy cognition later in life, research suggests. One study of 80 independently living Portuguese adults ages 65 to 90 compared those who were involved in a regular singing or embroidery practice with those with no or only sporadic creative pursuits. The study authors found that the former group scored significantly better in a test of cognitive function.

That could be related to the way creative thoughts keep certain brain pathways firing, as well as the way communal creative activities keep people connected to tradition and their communities — factors that are protective against cognitive decline themselves, the researchers say.

Feldshuh’s Thursday night exhibition was a real-time demonstration of art’s power to connect people to their communities. When the evening arrived, he sat in a chair as a steady stream of New Yorkers mingled, admired his work and lined up to greet him. The younger set had discovered the event via TikTok; the older attendees had largely come across a story about it on local TV. Few, if any, knew Feldshuh.

A painting by Ben Feldshuh from 2017 titled "The Beach"
The Beach, 2017
Courtesy of Hera

“People brought flowers. People brought cards. And that was so, so special to see,” Lee says. “I feel like he would never get to engage with that part of the community otherwise.”

About 40 paintings lined the walls and tables. By the night’s end, each one was labeled “sold.”

Yasmine Palmer, a local lawyer who dropped by the exhibit with her sister, didn’t go home with a painting. Her takeaway was less tangible: “It’s not too late to lean into things and to bring people into the things that are important and interesting to you,” she says.

For Feldshuh’s part, the evening inspired him to launch a website to sell the other hundred or so paintings that have spent years locked away in storage. He considers them his “puppies,” deserving of good homes. “I hope [people] buy it and they take care of it,” he says, “and they let it be part of their world.”

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