Twice a day, Joe Tanko puts a drop of CBD tincture under his tongue — and waits for the active ingredient to be absorbed. “Golfing makes my back sore,” says Tanko, 62, of Pelham, Alabama. “It's pretty miserable waking up through the night with the pain.” But he says that since he started using CBD this year, his back feels fine and his sleep is undisturbed. “It also helps me to concentrate better,” he notes, which he says has helped improve his golf game.
CBD (cannabidiol) is the trendy cannabis compound with a supersized health halo and market presence. While some states still restrict or ban CBD products, and their legal status remains murky and confusing, they are increasingly available at retailers and online.
Conventional CBD products include oils to take internally or vape, as well as topical creams, balms and lotions. But CBD is also turning up in bottled water, pet treats, breath mints, as well as jelly beans and lollipops, coffee and cupcakes, pizza and beer — even hair pomade. Whoopi Goldberg and Montel Williams hawk their own CBD products. You can pick up CBD at a CBD store, order it online or grab some at gas stations, supermarkets and — in some states — at CVS, Rite-Aid and even the cosmetics counter of the high-end department store Neiman Marcus.
Thanks to all that hoopla and some eye-watering prices — like $179 for a one-ounce bottle of CBD oil — cannabis industry watchers predict the CBD market could hit $22 billion by 2022.
At least 64 million Americans have tried CBD — including more than 1 in 6 boomers. The top reasons: pain, anxiety, depression and insomnia; in one recent study, two-thirds said it helped their health issue all by itself, and 30 percent said CBD helped when combined with conventional medications.
Here's what you need to know.