High Noon, Celsius Drinks Recalled Over Alcohol Label Mix-Up

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 High Noon is voluntarily recalling certain lots of its variety-pack vodka seltzer drinks because of a labeling error that could result in unintentional alcohol consumption, the company announced in a statement.

Some of the High Noon packs contain cans that are labeled as the nonalcoholic Celsius Astro Vibe energy drink but instead are filled with the High Noon vodka seltzer.

Courtesy prnewswire.com

 The recall was started after High Noon discovered that a shared packaging supplier mistakenly shipped empty Celsius cans to High Noon.

The recalled products

The recall pertains to High Noon Beach Variety packs and cans of Celsius Astro Vibe energy drink, Sparkling Blue Razz Edition, distributed from July 21 to 23.

The recalled products include:

Courtesy prnewswire.com

High Noon Beach Variety packs:

• 12-pack of 12 fluid-ounce cans
• Silver lids
• UPC: 085000040065
• Lot codes: L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00 (printed on the 12-pack’s exterior)

Celsius Astro Vibe energy drink, Sparkling Blue Razz Edition:

• 12 fluid-ounce cans
• Silver lid (instead of black lid)
• UPC: 8 89392 00134 1
• Lot codes: L CCB 02JL25 2:55 to L CCB 02JL25 3:11 (etched on the can’s base)

Advice to consumers

Consumers are urged to discard the affected Celsius cans and not to consume the liquid. The mislabeled cans contain High Noon vodka seltzer alcohol, which could lead to inadvertent alcohol consumption.

The affected products were sold in Alabama, Florida, Kentucky, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, West Virginia and Wisconsin at various locations including some Kroger, Mariano’s, Metro Market and Pick ’n Save stores, according to High Noon and a separate statement from Kroger.

Consumers with questions may contact High Noon’s consumer relations department at consumerrelations@highnoonvodka.com.