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10 New Beauty Trends for Women Age 50+

Say yea — or nay — to products and styles that are all the rage

A close up of a woman using moisturizing cream

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We’ve had it up to here with weird TikTok beauty trends. Tie-dyed eye makeup? Wolf haircuts? Faux freckles? They get plenty of social media attention, but most make no sense for our mature faces, bodies, hair and lives. But who can resist looking?! Browsing beauty trends is one of our favorite online “sports.” Here are 10 trends that tick all the boxes for flattery and more at 50-plus. One or more will be right for you. Take your pick!

Lois Joy Johnson is a beauty and style editor who focuses on women 50 and older. She was the beauty and style editor at Ladies’ Home Journal and a founding editor of More magazine. She has written three books: The Makeup Wakeup, The Wardrobe Wakeup and The Woman's Wakeup.

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