AARP Hearing Center
“Men’s grooming is finally having its glow-up,” the U.S. Chamber of Commerce boasted in December, as global product sales are growing 8 percent a year and expected to hit $276 billion in 2030. More than half the men in the country use grooming products as part of their wellness routine, to look good and as a confidence booster. So there’s no reason to slack off as there are more potions and lotions than ever aimed men’s way. Here’s a select guide to some of the notable contenders, from your head to your toes.
Get a head start
The calming scents of lavender and cedarwood in Suave Men’s Stress Relief line are designed to help you calmly gear up for the day or wind down after hours. The 2-in-1 Shampoo & Conditioner ($6, walmart.com) handily combines two hair-care steps into one nourishing formula. As seen on Shark Tank, the brand Pete & Pedro offers a richer, warmer scent with Bold Bourbon Shampoo, which pairs well with its Cowboy Creme Conditioner ($16 each, nordstrom.com). Don’t be fooled by the name; the shampoo skips alcohol in its nourishing list of ingredients in favor of botanicals for conditioning, rice protein said to help strengthen weak follicles and burdock root to soothe the scalp. Another option is Native Ocean Timber Moisturizing Shampoo ($12, target.com), which carries the invigorating aroma of a sea breeze and is free from artificial sulfates and parabens, offering gentle yet thorough cleansing powered by plant-based oils.
Balder truths
Whether a natural effect of aging or razored smooth, a clean pate has become a power move; just look at the likes of actors Samuel L. Jackson and Stanley Tucci and sports icon Michael Jordan. It’s also a convenient grooming flex, and several products will keep baldies looking their best.
Beauty & Style
Ready to rock your look? Dive into expert style tips, discover the hottest beauty and fashion trends, and unlock pro secrets for makeup and hair that help you shine — inside and out!
HeadLube Matte Moisturizing Lotion ($13, headblade.com) is a noncomedogenic (meaning it won’t clog your pores) formula that’s antioxidant-enriched and tames the “shiny dome” effect, leaving a naturally energizing peppermint scent behind. BLD BRO Daily 50 ($45, bldbro.com) is a lightweight, water-resistant moisturizing gel that delivers maximum UV protection while withstanding sweat, swimming pools and extended outdoor activities without irritating sensitive skin and eyes. Dare 2B Bald Shave Cream ($6, cvs.com) lubricates the scalp to reduce razor drag, ensuring a close, smooth shave while minimizing razor bumps and irritation with a moisturizing blend of natural butters, oils and conditioners.
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