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The Worst Summer Beauty Woes for Women Over 50

How to avoid melting makeup, chafing skin, sunburned parts and other issues


a collage showing people using recommended summer beauty products
(From left) Products to help ease all your summer beauty concerns: IT Cosmetics Your Skin But Better CC+ Nude Glow SPF 40; Color Wow Dream Coat Supernatural Spray for Frizzy Hair; Cetaphil Eczema Restoraderm Itch Relief Gel for Body- Unscented; e.l.f. Stay All Night Micro-Fine Setting Mist.
AARP (CVS; Kohl’s; Target, 2)

Summer is not always smooth sailing … at least not beauty-wise. After 50, the challenges amp up as the weather and sun-and-fun lifestyle mess with our looks and confidence. Women say, “My makeup feels slimy and disappears in a pool of sweat” and “Help! I wear one-piece swimsuits but need some extra grooming,” or “I love breezy midi skirts, but how do I stop the chafing between my thighs?” So relatable!

As a beauty and fashion editor, stylist and personal shopper for women over 50, I hear complaints like these daily. Here’s how to avoid and solve some of the most talked-about disasters.

cc cream and setting sprays
(From left) e.l.f. Stay All Night Micro-Fine Setting Mist; Milani Make It Last Original- Natural Finish Setting Spray; IT Cosmetics Your Skin But Better CC+ Nude Glow SPF 40.
AARP (CVS; Target, 2)

1. Melty, greasy, cakey makeup

Some women insist that matte formulas and powder are the way to go when it comes to summer makeup. Big mistake! Combine that strategy with heat, sweat and a hot flash or two, and all you’ll have is a cakey, dull mask on your face. Other women blithely ignore the weather and continue to layer serums, moisturizer, sunscreen and makeup like it’s dry, icy February, not steamy July. Of course, this bunch ends up with a runny, soggy mess that’s gooey, not glowy.

Looking fresh-faced during a heat wave depends on your willingness to pare down your makeup routine in favor of multitasking products that prevent buildup and reduce slide. To keep skin plumped, protected and polished during the day, all you need is one thing: a tinted moisturizer with built-in sun protection, like Merit Uniform Tinted Mineral Sunscreen SPF 45 ($38, kohls.com) or Tower 28 Beauty SunnyDays SPF30 Tinted Sunscreen Foundation ($32, sephora.com); or, for extra coverage, a CC cream like IT Cosmetics Your Skin But Better CC+ Nude Glow SPF 40 ($47, target.com). The effect is subtly radiant and not greasy, sticky or shiny.

If your skin feels wet or clammy as the day goes on, dampen a makeup sponge with cool water, squeeze out the excess and press it on spots where you have perspiration breakthrough. Then reapply the tinted moisturizer. If you’re a heavy sweater, try a waterproof, sweatproof setting mist like Milani Make It Last Original- Natural Finish Setting Spray ($13, walgreens.com) or e.l.f.  Stay All Night Micro-Fine Setting Mist ($10, cvs.com) — not powder. Simply spray it onto a makeup sponge and gently press it onto oil-prone areas like the sides of the nose and forehead, and in deep expression lines like those that extend from the nose to the mouth.

anti-chafing products and protective undergarment
(From left) First Aid Beauty Anti-Chafe Stick with Shea Butter + Colloidal Oatmeal; Dove Anti-Chafe Whole Body Deo in Raspberry & Rose; Red Hot by Spanx Women’s Light Control Shapewear Primers Midthigh 10162R in Champagne Nude.
AARP (Nordstrom, Target, Kohl’s)

2. Bust, thigh and body chafing

Can’t stand the term “chub rub”? Me neither. However, it does describe the situation when one sweaty inner thigh meets its mate. This kind of irritation is not limited to the thighs. It also happens to bare, damp skin under sweaty bra bands and straps, sandal straps, waistbands on skirts and pants, even under the neckline border and leg-line openings of some swimsuits.

One supereffective solution to chafing is wearing a light and stretchy control panty, like Red Hot by Spanx Women’s Light Control Shapewear Primers Midthigh 10162R in Champagne Nude or Black ($26, kohls.com), under skirts and dresses, even breezy midis and maxis. Choose those with a cotton gusset that can be worn in place of underwear, long enough to cover the sensitive area.

Anti-chafe sticks, a current and growing beauty trend, are another way to go. Designed like stick deodorant, they have a silky, almost powderlike finish that glides over the skin and creates a stay-put barrier to friction while soothing irritation with ingredients like aloe, coconut oil, grapeseed oil and shea butter. Some, like Megababe Thigh Rescue Anti-Friction Stick ($14, target.com), are designed for a specific spot. Others, like Dove Anti-Chafe Whole Body Deo in Raspberry & Rose ($13, cvs.com), which is gynecologist- and dermatologist-approved, and First Aid Beauty Anti-Chafe Stick ($20, nordstrom.com), work head to toe.

frizz-control hair products
(From left) John Frieda Frizz Ease Smooth Operator Blowout Spray; Color Wow Dream Coat Supernatural Spray for Frizzy Hair.
AARP (CVS, Kohl’s)

3. Frizzy, out-of-control hair

Summer is frizz season. Just ask women who struggle to keep their smooth, sleek blowouts and polished curls from going haywire. Sure, genes are partly to blame, but sizzling, humid temperatures also cause styled hair to revert to its prestyled texture. Here’s why: Once hair escapes the cool indoor environment of air-conditioning, it absorbs moisture from the air, and the hair shaft swells and produces a fluffy, unruly look. Your best fast fix is a chic hair band, claw clip or scrunchie, so throw these in your bag on humid days.

Many women ask me about salon keratin treatments. They do delete frizz for the summer, but the intense chemicals, including formaldehyde, and reactions, including headache, stinging eyes, throat issues, and rashes, are a turnoff. So is the $350 to $800 cost and the possible harm to weak, fragile, thin or damaged hair.

My advice? Try one of the new frizz banishers that activate with the heat from a blow-dryer. Color Wow Dream Coat Supernatural Spray for Frizzy Hair ($12, kohls.com), Tresemmé Keratin Smooth Blowout Heat Protectant Spray ($9, target.com) and John Frieda Frizz Ease Smooth Operator Blowout Spray ($12, cvs.com) keep hair smooth through three or more shampoos. Unlike frizz serums and creams, there’s no heavy residue to weigh hair down, and results last for a steamy, sticky week or two. It’s worth the extra time and effort to do the initial precise, section-by-section blow-dry with a round brush.

deodorant products
(From left) Native Sensitive Cotton & Lily Deodorant; Shea Moisture Nourish Whole Body Deodorant Spray; Lume Whole Body Spray Deodorant in Lavender Sage.
AARP (Target, CVS, Lume Deodorant)

4. Body odor and sweat

Body odor isn’t something most women think about; they assume a daily shower, deodorant, clean hair and attention to oral hygiene solves it all. Well, sometimes it doesn’t. Sweat is the body’s natural air-conditioning system (a good thing!), but combine it with bacteria, and even the cleanest scalps, armpits, groins and feet become breeding grounds for smells. 

Here’s what helps: Wear lighter, looser clothing in natural, breathable fibers like cotton and linen, and sandals or partially open shoes to let air circulate around the body. Opt for white, black or printed clothes to minimize visual underarm sweat stains. It’s a good idea to leave opaque fabrics like fake leather until fall, along with toasty synthetics like polyester and skin-tight clothing like leggings, skinny jeans and sneakers. All trap and exacerbate odor.

There’s a difference between deodorant, which neutralizes odor, and antiperspirant/deodorant, which stops wetness and odor. (Some women now avoid aluminum salts, the ingredient in deodorant/antiperspirant that reduces sweat, due to medical controversy.) Then there are natural deodorants, which often consist of skin-nourishing ingredients like shea butter and coconut oil, and sweat-sopping ingredients like tapioca, magnesium or arrowroot, to absorb excess moisture. 

One example is Native Sensitive Cotton & Lily Deodorant ($15, target.com), which is aluminum-free and uses tapioca starch. Whole-body deodorants like Lume Whole Body Spray Deodorant in Lavender Sage ($15, walgreens.com), Shea Moisture Nourish Whole Body Deodorant Spray ($12, cvs.com) and Luna Daily The All Over Deodorant Stick Jasmine + Yang Yang ($20, sephora.com) are still a hot trend. They enable you to quickly and confidently tackle odor from breasts and private parts, and in body folds and creases.

sunscreens for face and body, and a red sun hat
(From left) Sun Bum SPF 30 Coconut Lip Balm; Neutrogena Ultra Sheer Face Sunscreen Stick SPF 60; L.L. Bean Women’s Pistil Zenith Hat UPF 50 in Red.
AARP (CVS, Target, L.L. Bean)

5. Sunburned lips, hairlines and feet

Women cheat on sunscreen. Cloudy days, rain, deck awnings, umbrellas and quick dashes from door-to-door are convenient excuses. They skip the hat, scrimp on vulnerable spots and say things like “The sun never reaches there,” “I don’t want to get sunscreen on my clothes” or “My lipstick protects me.”  The sorry ending is always a sunburn.

A hat is a non-negotiable in the summer. For serious shade, opt for a wide-brimmed style with UPF (ultraviolet protection rating) — the clothing equivalent of SPF — like the L.L. Bean Women’s Pistil Zenith Hat UPF 50 in Red ($45, llbean.com) or The North Face Women’s Class V Brimmer in White Dune or Khaki Stone UPF40 ($45, zappos.com). Wear it to the beach or pool and also to the farmer’s market, brunch outdoors, and while reading on the deck or shopping. 

Let’s remember that according to The Skin Cancer Foundation, most basal cell carcinomas (BCC), the most common form of skin cancer, are found on the face, ears, neck and scalp. Stick sunscreens like Coppertone Every Tone Invisible Finish Hydrating UV Defense Face Sunscreen Stick SPF 55 ($13, walgreens.com) and matte lip balms like the Sun Bum SPF 30 Coconut Lip Balm ($4, cvs.com) are the new must-haves for skin care. 

Sticks are the fastest and least messy way to get sun protection on specific areas like the neck and nape, your hair part and hairline, the area of the chest exposed by V- or scoop necklines, the tops of feet and hands, and the face. Stick sunscreens transport easily in a pocket or a handbag. Matte lip balm with an SPF 30+ level is the safest option to keep lips healthy; just remember to reapply after drinking, eating or swimming

leave-in conditioner
Odele Leave-In Conditioner for Deep Moisture, Detangling + Frizz Control
Target

6. Pool water affects hair color and texture

You’re swimming laps daily? Joined a water workout at the community pool? Good for you! However, the fun and fitness take a dive when your hair color turns brassy or green and the texture becomes as dry as straw. Chlorine — the chemical that pools need to stay hygienic and germ-free — is a bleach, and can be treacherous for blondes, hair that’s gray, highlighted, or that’s already dry or damaged. What helps? Pre-wetting your hair with fresh water or slicking it back with a leave-in conditioner like Odele Leave-In Conditioner for Deep Moisture, Detangling + Frizz Control ($13, target.com) before pool time is one option. The more hydrated the hair is, the less chlorine it absorbs.

Part 2 of that strategy — rinsing your hair and the chlorine out ASAP after a dip — is just as important. The best option is to wear a swim cap. Updated styles leave plenty of room for longer hair, and cap colors range from basic black to stylish brights and pastels, like the Speedo Adult Silicone Cap in Pink or Yellow ($10, target.com) and Tyr Long Hair Wrinkle Free Silicone Swim Cap in Fluorescent Pink or Blue ($18, swimoutlet.com). 

Silicone caps are an improvement on latex. They’re gentle on the hair thanks to a smoother finish that doesn’t snag or pull, are easier to get on and off, and are preferable for women with sensitive skin (latex provokes allergic reactions for some). You can double your chlorine protection by applying a leave-in conditioner under your cap.

razors, shave cream and a blue one-piece bathing suit
(From left) Venus by Gillette Pubic Hair & Skin Disposable Razors; Eos Shea Better Sensitive Shave Cream with Colloidal Oatmeal; Old Navy Women Ribbed One-Piece Swimsuit in Secret Cove.
AARP (Target, CVS, Old Navy)

7. Hair removal down below

Hair that shows around the leg lines of a one-piece swimsuit creates a dilemma for women: “Should I shave or get a wax?” Just to be clear here, we’re not talking about a full-on Hollywood, a sexy Brazilian or a daring French style — just a modest but effective shaping. Shaving is the most budget-friendly option, and one you can do yourself. It’s also relatively pain-free for this very sensitive area. 

To avoid ingrown hairs, prep with a DIY trim using round-tipped facial grooming scissors. Then shave at the end of a warm shower with a shaving cream/gel designed for sensitive skin, like Skintimate Skin Therapy Sensitive Skin Women’s Shave Gel ($4, walgreens.com) or Eos Shea Better Sensitive Shave Cream with Colloidal Oatmeal ($5, cvs.com), and a razor designed for the bikini area, like Venus by Gillette Pubic Hair & Skin Disposable Razors ($9, target.com), to prevent cuts and nicks. To reduce irritation, gently pull the skin taut in increments as you go.

Let’s be honest: Waxing is painful, so avoid trying it at home. Booking a salon wax with an experienced pro can ease the anxiety of the experience and prevent irritation. It will still be painful (sorry, but it is), but the hair-free effect will last about a month. It can cost anywhere from $30 to $80, depending on where you live, the salon and your selected wax style. Be very specific about the shape you want, since the names of waxes vary from salon to salon. Many women find a standard bikini line wax perfect for a one-piece swimsuit like the Old Navy Women Ribbed One-Piece Swimsuit in Secret Cove ($25, oldnavy.gap.com). Tell your stylist exactly this: “groomed, with a little off the sides and top.”

anti-itch creams
(From left) Cetaphil Eczema Restoraderm Itch Relief Gel for Body- Unscented; CeraVe Hydrocortisone Anti-itch Cream for Eczema.
AARP (Target, CVS)

8. Body rashes and itches 

I’m a beauty and style expert, not a dermatologist, but women do complain to me about summer rashes. Aside from the obvious itchiness and irritation, rashes can interfere with what we wear and with looking good. Comments like “I can’t wear that dress now, I have a horrible rash on my back,” “My swimsuit makes me itch”  or “I think my new sunscreen is causing breakouts” are common. 

Skin that continues to be red and rashy requires a medical diagnosis — promptly. Heat rash is caused by blocked sweat glands, so cooling off helps, but it can take a day or two to settle down. Contact dermatitis is more serious. It may be triggered by a new cosmetic (like a new-for-you sunscreen, self-tanner or body lotion), laundry detergent or fabric softener, or by an allergic reaction to a combo of sun exposure and new meds, rubber swim goggles or the nickel on sandal buckles. 

See your doctor for persistent rashes. When trying an unfamiliar product, always do a patch test on an inconspicuous spot (the sensitive skin of your inner elbow, for example), and wait a full 24 hours before doing a full application. Wash all new clothing before wearing with a gentle, hypoallergenic detergent free of dyes and fragrance, and do a thorough second rinse. Change out of a wet swimsuit ASAP.

Soothe any new rashes with cool compresses or a chilly shower, and wear loose, airy clothing. You can manage itchiness with gentle over-the-counter products that contain soothing ingredients like colloidal oatmeal and hydrocortisone, and ones that lock in moisture, like hyaluronic acid and ceramides. Try CeraVe Hydrocortisone Anti-itch Cream for Eczema ($10, cvs.com), Cetaphil Eczema Restoraderm Itch Relief Gel for Body- Unscented ($12, target.com) or Aveeno Eczema Therapy Daily Moisturizing Cream Fragrance Free ($24, walgreens.com). You don’t need to have eczema to reap the calming benefits and itch relief.

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