The Hatchery at AARP: An Innovation Lab

Where bold ideas come to life as new products and services for older Americans

AARP, Updated July 15, 2021

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PHOTO BY: AARP

Ideas hatched here

Innovation has been part of AARP’s DNA since its founding in 1958, but not until 2015 was a physical incubator for that innovative focus built. The fresh, modern, open and flexible space, christened the Hatchery, is home to a staff working on AARP’s own projects and partnerships. It’s also where AARP brings together outside innovators and start-ups working on relevant projects.
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PHOTO BY: AARP

The space is outfitted with technology to encourage AARP staff to come together to share and explain new ideas and projects.
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PHOTO BY: Allen Russ/Hoachlander Davis Photography

The Hatchery's bright open space has conference rooms and offices meant for huddling and focusing.
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PHOTO BY: Allen Russ/Hoachlander Davis Photography

The open and comfortable floor plan encourages collaboration over cups of coffee or lunch just steps away from the desks of AARP’s team of innovators.
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PHOTO BY: AARP

At AARP's Innovation Labs, new products are tested — such as a virtual reality headset that helps older people experience an old memory or take a new journey.
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