AARP Hearing Center
Key takeaways
- Mid-century motels across the U.S. contain modern amenities while keeping retro design details.
- Many revamped motels remain budget-friendly, with rates under $150.
- These properties lean into nostalgia-driven travel, appealing to older road trippers.
There’s a growing trend among America’s motels, aging into their 60s, 70s and beyond: They’re having some work done.
Boutique motels are a 21st-century take on the mid-century budget travel classic. Today’s version retains the original motor hotel formula — a modest number of rooms, spread out over a level or two, with open-air entrances that often overlook the parking lot. Iconic elements, like flashy neon signage and kidney-shaped pools, remain, minus the seediness that crept in during the decline of motels in the 1980s and ’90s. Expect stylish amenities such as swank lobby bars, luxury bedding, high-end toiletries and other draws aimed at discriminating modern-day travelers. The revamps often play up the motels’ longtime area connections too.
Throwback lodging is part of a trend called nostalgication — a portmanteau of “nostalgia” and “vacation,” that has travelers looking to the past as an escape from today’s world. Boutique motels serve as a familiar, comfort for travelers 50 and older, 43 percent of whom plan to hit the road this year, according to AARP’s 2026 Travel Trends survey.
Travelers ages 60 to 69 are the most dedicated road warriors, reporting they’re just as likely to road-trip as they are to travel by plane. Fifty-eight percent of domestic travelers who have selected a destination said they planned to stay in a domestic hotel or motel this year.
Upgrades do, at times, naturally push prices upward, though plenty of boutique motels stay true to their budget-friendly roots. Such affordable accommodations are especially important to those living on a fixed income and to anyone looking to save money on travel.
The four motels below have published rates under $150 a night. A couple even dip under $100, giving throwback vibes right down to the penny.
The Local, St. Augustine, Florida
When Gen Xer Lori Barbely, who writes about her explorations at Mostly Solo Travel, was looking for an out-of-the-box stay near downtown St. Augustine, The Local caught her eye. Upon arrival at the renovated, double-decker, flamingo-pink Old Florida motel, she appreciated the smooth, contact-free check-in. The clean rooms, with splashy tropical-print wallpaper, felt comfortable and safe.
The real star, she says, sits outside the guest room doors. “The pool area is the standout. They’ve got lots of comfy loungers … the striped umbrellas. It’s very Instagrammable,” she says. The motel’s size — just 20 rooms — made her dream of a group buyout, like a family reunion.
Amenities include on-site bike rentals and an interactive concierge app that connects guests with local information and events. There’s also a hospitality suite stocked with complimentary coffee and tea, which had “good vibes,” Barbely says. Add in The Local’s easy mile-ish walk to downtown and it’s a solid weekend getaway she’s been recommending to friends.
Rates start at $77 a night.