Unlocking Purpose: Older Adults' Thoughts on The Importance of Meaningful Activities

A recent AARP survey reveals that adults 50 and older place high importance on living a purposeful life, with key aspects including a sense of accomplishment, helping others and personal growth. The study underscores the essential elements that foster a sense of purpose and satisfaction in everyday activities. Despite facing barriers such as financial constraints and other responsibilities, a significant majority express interest in learning how to create and maintain purpose in their lives.

Living a Purposeful Life is Important

The survey reveals that a significant majority of respondents place high importance on various aspects of living a purposeful life. Specifically, eight in 10 (79%) say having a clear sense of purpose is very important.

Similarly, most older adults say the following are very important:

• Feeling a sense of accomplishment in my daily life (77%)
• Doing things that help others (70%)
• Feeling grounded and fulfilled (68%)
• Engaging in opportunities for personal growth (62%)

Possible Barriers to Engaging in Meaningful Activities

While living a purposeful life is crucial for older adults, many (77%) say they face at least one barrier that hinders their engagement in meaningful activities. Financial constraints (28%) and other responsibilities (27%) are the primary factors cited as obstacles.

Interest in Learning About Purpose

Despite possible barriers, a sizable majority (77%) of older adults express interest in learning how to create and maintain purpose in their lives.

Methodology

These findings are based on an AARP Omni online survey conducted from May 15–19, 2025, with a sample size of 1,029 adults ages 50 and older. The data are weighted to represent the 50-plus population.

For more information, please contact Cheryl L. Lampkin at clampkin@aarp.org. For media inquiries, contact media@aarp.org.