Laura Skufca

ABOUT

Laura Skufca, MA, is a Research Director in AARP Research overseeing advocacy, community and engagement research. This includes AARP's issue areas on voter education, livable communities, community and state impact, and social connection. Skufca guides AARP decision-making by providing advice on all phases of research from design and implementation through communication and implementation.  

Skufca began her career at AARP in 2005 as a senior research advisor. She briefly left the organization to lead the Customer Insights & Marketplace Intelligence function at CareFirst Blue Cross Blue Shield from 2021 to 2023. During that time she oversaw both B2B and B2C customer experience research, brand tracking, and market and business intelligence. 

Skufca has a master’s degree in clinical psychology from West Chester University. She also holds the Insights Professional Certification through the Insights Association and has completed Duke University’s Executive Leadership Program. Laura has published several articles in peer-reviewed journals and presented research findings at many academic conferences, as well as her research garnering attention in the press.

CONTACT

Email: Lskufca@aarp.org

LinkedIn: https://www.linkedin.com/in/laura-skufca/

For media inquiries call 202-434-2560 or e-mail media@aarp.org.