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WASHINGTON—AARP will showcase innovation in age-tech and highlight opportunities created by the growing age 50-plus market at booth #41131 in the Sands at CES 2020.
“All businesses and entrepreneurs need to recognize the growing economic power and potential of the 50-plus market and help create innovative solutions to empower us to live better as we age,” said AARP CEO Jo Ann Jenkins. “Across our curated exhibit, pitch event, developer challenges and speaking appearances, we are highlighting the ways that our growing older population is driving $8 trillion of economic activity a year, along with innovation and new value creation.”
Highlights of AARP’s presence at CES 2020 include:
Tuesday, January 7: AARP CEO Jo Ann Jenkins will deliver a Storyteller Stage address at 1 p.m. PT at C Space at the Aria, along with Samsung’s Vice President for Digital Health Natalie Schneider. Moderated by Forbes’s Marty Swant, Jenkins will discuss AARP’s new Longevity Economy outlook that details the societal and economic contributions of people age 50-plus and related market opportunities.
Thursday, January 9: Pro Football Hall of Fame quarterback Joe Montana will moderate a pitch event produced by CTA Foundation, and P&G Ventures and sponsored by AARP. The event will feature startups developing sports/fitness technologies to help people stay active as they age and get back in the game of life after pain, illness or injury. The competition is from 1-2:30 p.m. PT, at the Startup Stage in Sands Hall G.
Throughout CES 2020, AARP’s booth and stage activities will focus on products and information to empower people 50-plus to choose how they live as they age.
Highlights include:
For more information on AARP’s booth at CES and AARP Innovation Labs visit: aarpinnovationlabs.org.
About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.