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The Prized Voter

In the 2012 election, older voters could decide the next American president

En Español| Politicians are taking note for the upcoming election: Seniors could be the decisive segment of voters, and their ballots will be prized.

It's no secret that older voters turn out for elections in larger numbers than other age groups. Nearly a quarter of all eligible voters are age 60 and over; during the 2010 election they accounted for more than one-third of the votes cast.

See also: Voter education guide to the 2012 election.

The senior vote is the target, prized vote in the new presidential election

AARP Broadcast Screengrab

The senior vote is the target, prized vote in the new presidential election

With changes to Social Security and Medicare looming on the horizon, older Americans are plenty concerned about issues that have an immediate impact on them. And then there are the particularly contentious issues of the health care law and the economy.

How will the issues play in the campaign?
Where do the candidates stand?

On this episode of Inside E Street, Frank Luntz, a Republican pollster and president of Luntz Global, and Margie Omero, a Democratic pollster and president of Momentum Analysis, join Lark McCarthy to sort through issues for older Americans to weigh as they ponder who will receive their votes come November.

You may also like: A look at new technology at the polls.

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