AARP Hearing Center
Like many people who suffer from moderate to severe hearing loss, Tom Pritsky would nod along and pretend he understood before withdrawing from a conversation. After spending around $20,000 over the years on hearing aids, Pritsky, who is just 27 and has experienced bilateral hearing loss since he was a child, realized, “I wasn’t alone.”
More than 1.5 billion people worldwide have some degree of hearing loss.
To address the problem, Pritsky cofounded a year-old smart glasses company called Captify, which delivers real-time captions from the field of view of the person wearing the specs, which he claims are accurate 98 percent of the time, even in noisy environments.
AARP AgeTech Collaborative has a track record of working with start-ups
Captify beat out four other start-ups vying for the top $10,000 prize at the 2026 AgeTech After Dark pitch competition, held during the annual CES technology conference in Las Vegas. The AgeTech Collaborative from AARP seeks the development of transformative technologies that help adults age as they desire.
AARP has now entered its 11th continuous year of hosting various pitch competitions, which began in 2015 with AARP Foundation’s Aging in Place Challenge. AARP’s Innovation Labs, which houses the start-up focused AgeTech Collaborative, took over the contests in 2018.
For the past four years, the pitch fests have taken place at CES and been called AgeTech After Dark. The Collaborative has more than 700 companies, with 200 start-ups plus venture capitalists and larger enterprises.
The Captify glasses resemble ordinary-looking frames and cost $499 or $799 upfront, depending on the model.
An optional $15 per month subscription fee can generate conversation summaries via artificial intelligence, among other AI-related benefits. Captions can be translated into more than 70 languages.
Prescription lenses and sunglasses are also supported, and the glasses (which this writer got to briefly wear) are lightweight.
Through a companion app, users can adjust the size and positioning of the captions, which also include sound descriptors such as a crying baby or fire alarm.
More From AARP
What’s Been on Your Mind in a Year of Tech?
Questions ran the gamut, from digital storage to settings on a smart TV
Would You Let an AI Agent Shop for You?
Agentic AI can act on your behalf and pay. But guardrails are essential
Smart Glasses Enhance Vision and Hearing
Electronic eyewear magnifies its style, usefulness