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Key takeaways
- The lawsuit alleges customers were steered into recurring charges after paying small “one-time” fees.
- The FTC says federal law requires clear disclosure, consent and easy cancellation for subscriptions.
- Consumer advocates warn that free trials and fine print often mask ongoing billing obligations.
Debi Staron, the 67-year-old cofounder of the holiday decorating firm Dr. Christmas, was helping a friend sell her unwanted items on Facebook Marketplace in late January.
Buyers kept asking about payment apps — Venmo, PayPal, Zelle — none of which she used. When one buyer pushed to pay through Zelle, Staron searched online for how to download the app and connect it to her bank. JustAnswer popped up in the search results.
The company claims to have thousands of experts, including doctors, lawyers and tech support to help people solve problems without leaving their home — “Real help from real professionals, 24/7,” by phone or text.
“I thought, Great, here’s somebody who wants to answer the question,” says Staron, who quickly paid the $5 join fee: “I thought, I don’t know how to do this. It’s worth $5 to me to get this stupid thing done.”
She didn’t notice any fine print indicating that the $5 “one-time” payment would enroll her in a $65 annual subscription. “I should have known better,” Staron says. “But again, I was tired. I was frazzled, frustrated.” (Her credit card company later took the charge off her account.)
She wasn’t the only customer who felt the company hadn’t been up-front about its fees.
FTC files lawsuit against JustAnswer
In January, the Federal Trade Commission (FTC) sued JustAnswer and its CEO, Andrew Kurtzig, accusing the company of deceiving consumers by advertising access to expert advice for as little as $1 or $5 while automatically enrolling them in recurring monthly subscriptions ranging from $28 to $125.
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The FTC says the company failed to clearly disclose the full terms, as required by the Retail Online Shoppers’ Confidence Act (ROSCA), which was signed into law in 2010 to protect consumers from deceptive online marketing tactics.
“JustAnswer’s misleading pricing tactics obscured the true price of its services, preventing consumers from making an informed choice,” said Christopher Mufarrige, director of the FTC’s Bureau of Consumer Protection. The agency is seeking refunds for harmed consumers, civil penalties and an end to the practices.
Brian Bartlett, an attorney for JustAnswer, attributed the following statement to a spokesperson from the company:
“JustAnswer’s transparent, affordable membership model has helped millions access professional services when and where they need them, at prices below traditional providers. We clearly publish our pricing and model up front, and make canceling simple and convenient through multiple channels, including a 24/7 toll-free number, live chat, email and with one click on the Web. We have met or exceeded all legal disclosure requirements while providing our members with immediate access to affordable professional services that fit their lives and their needs. While we were disappointed with the FTC’s action, we are confident in our position and look forward to productively resolving the matter.”
The pricing is currently displayed prominently on its site.
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